Lead Generation Associate (IT/SaaS Industry)

Globelance; Surat; On-site; INR 1,000,000 - 1,200,000; Full time

Job summary

Globelance is seeking a Lead Generation Executive to drive outbound prospecting and ABM initiatives for IT services and technology solutions. You will work with sales and marketing to nurture leads and manage the funnel, targeting international decision-makers.

Ideal candidates have 2–4 years of B2B lead generation experience, strong communication skills, and hands-on use of LinkedIn Sales Navigator and outbound tools. Hybrid role based in Surat.

Qualifications

• 2–4 years of experience in B2B Lead Generation or Sales Development roles.
• Experience in IT Services, SaaS, Technology Consulting, or Software companies.
• Experience executing outbound prospecting campaigns across international markets.
• Hands-on experience with LinkedIn Sales Navigator and outbound automation tools.
• Experience with CRM systems and sales pipeline management.
• Strong understanding of ABM strategies.
• Experience managing multi-channel outreach campaigns.

Responsibilities

• Drive lead generation for IT services and technology solutions.
• Develop and implement ABM and multichannel outbound outreach strategies.
• Nurture leads and manage the sales funnel in collaboration with sales and marketing.
• Identify potential clients and engage with international decision-makers.
• Monitor and optimize campaign performance across channels.

Skills

Communication skills

Prospecting

ABM concepts

Multichannel outbound

Research

Time management

Analytical thinking

B2B sales knowledge

International outreach

Tools

LinkedIn Sales Navigator

Apollo

ZoomInfo

Lusha

RocketReach

Lemlist

Instantly

Reply.io

Mailshake

Smartlead

HubSpot

ActiveCampaign

Zoho CRM

Pipedrive

Demandbase

Clearbit

6sense

Cognism

Job description

Lead Generation Executive

Location: Hybrid / Surat
Experience: 2--4 Years
Budget: 10 LPA to 12 LPA

Role Overview

As a Lead Generation Executive, you will be an integral part of our sales team, responsible for driving the lead generation process for our IT services and technology solutions. Your primary focus will be on identifying and engaging potential clients through modern outbound sales techniques, including account-based marketing (ABM) and multichannel outreach. You will work closely with sales and marketing teams to develop effective strategies for nurturing leads and managing the sales funnel. The ideal candidate will possess strong communication skills, a proactive approach to research and prospecting, and the ability to manage multiple campaigns simultaneously.

Required Skills

• Strong communication, negotiation, and persuasion skills.
• Excellent research and prospecting capabilities.
• Confidence in engaging with international prospects and decision-makers.
• Strong understanding of B2B sales funnels and conversion strategies.
• Ability to manage multiple outbound campaigns simultaneously.
• Excellent organizational and time management skills.
• Strong analytical and problem-solving abilities.

Sales Tools & Platforms

Prospecting & Data Tools

• LinkedIn Sales Navigator
• Apollo
• ZoomInfo
• Lusha
• RocketReach

Outbound Sales Platforms

• Lemlist
• Instantly
• Reply.io
• Mailshake
• Smartlead

CRM Platforms

• HubSpot
• ActiveCampaign
• Zoho CRM
• Pipedrive

ABM & Sales Intelligence Platforms

• Demandbase
• Clearbit
• 6sense
• Cognism

Marketing & Analytics Tools

• Google Analytics
• LinkedIn Campaign Manager
• Marketing Automation Platforms

Must-Have Experience

• 2--4 years of experience in B2B Lead Generation or Sales Development roles.
• Experience in IT Services, SaaS, Technology Consulting, or Software companies.
• Experience executing outbound prospecting campaigns across international markets.
• Hands‑on experience with LinkedIn Sales Navigator and outbound automation tools.
• Experience with CRM systems and sales pipeline management.
• Strong understanding of account-based marketing (ABM) strategies.
• Experience managing multi‑channel outreach campaigns.

Preferred Qualifications

• Experience working with North America, Europe, Middle East, or APAC markets.
• Experience supporting enterprise sales teams.
• Knowledge of modern outbound sales frameworks and methodologies.
• Experience in technology consulting or digital transformation services sales.