Lead Generation Specialist

Anantara Atelier; Ahmedabad District; In loco; INR 400.000 - 700.000; Tempo pieno

Descrizione del lavoro

Anantara Atelier in Ahmedabad is seeking a Lead Generation Specialist to plan, execute, and optimize paid campaigns across Meta and Google Ads to generate qualified leads for interior design and turnkey projects.

The role emphasizes performance marketing, audience targeting, campaign analytics, and collaboration with sales to convert leads into site visits and bookings.

Competenze

• 2–4 years of hands-on experience in digital marketing and paid lead generation.
• Strong practical expertise in both Meta Ads and Google Ads.
• Experience generating leads for real estate, interior design or high-value services preferred.
• Good understanding of audience segmentation, remarketing, conversion tracking and optimization.

Mansioni

• Plan, execute, and optimize paid advertising campaigns on Meta and Google Ads.
• Develop audience targeting strategies based on demographics, interests, locations, and intent.
• Run lead generation, website conversion, remarketing, and retargeting campaigns.
• Monitor performance, test creatives and copy, and optimize budgets for lower CPL.
• Coordinate with sales to track lead quality, site visits, and bookings.

Conoscenze

Meta Ads

Google Ads

Lead generation

Performance marketing

Campaign analytics

Conversion optimization

Audience targeting

Communication skills

Strumenti

Google Analytics 4

Google Tag Manager

Meta Pixel

Conversion APIs

Descrizione del lavoro

Company Description Anantara Atelier is a design-focused studio dedicated to elevating interiors with global inspiration and a strong emphasis on serenity and balance. Guided by the philosophy of “Infusing Zen into Design,” the company creates spaces that blend aesthetic appeal with a calm, mindful atmosphere. Its work centers on transforming interiors into harmonious environments that support wellbeing and comfort. Team members collaborate closely to bring thoughtful, detail-oriented design solutions to clients. Applicants can expect a creative, quality-driven workplace that values innovation and refined interior experiences.

Role Description We are seeking a skilled Lead Generation Specialist with hands-on expertise in both Meta Ads (Facebook & Instagram) and Google Ads. The candidate will be responsible for planning, executing, optimizing, and monitoring paid advertising campaigns to generate qualified leads for our interior design and turnkey projects.

The ideal candidate should have a strong understanding of performance marketing, audience targeting, lead generation strategies, campaign analytics, and conversion optimization.Key Responsibilities

1. Meta Ads Management

• Plan, execute, and manage paid advertising campaigns on Facebook and Instagram.
• Develop effective audience targeting strategies based on demographics, interests, locations, and buyer intent.
• Run lead generation, website conversion, remarketing, and retargeting campaigns.
• Test different ad creatives, copy, audiences, and campaign objectives to improve performance.
• Monitor campaign performance and optimize budgets to achieve lower cost per qualified lead.

2. Google Ads Management

• Plan and manage Google Search, Display, and other relevant Google Ads campaigns.
• Conduct keyword research and identify high-intent search terms relevant to interior design and turnkey interior services.
• Optimize bidding strategies, ad copies, audience targeting, and campaign structure.
• Monitor search terms, negative keywords, conversion tracking, and landing page performance.
• Improve lead quality while maintaining an efficient cost per acquisition.
• Develop and implement digital strategies to generate consistent, high-quality leads.
• Focus on lead generation for 2BHK, 3BHK, 4BHK, and premium residential interior projects.
• Understand the target audience, customer journey, and factors influencing purchase decisions.
• Coordinate with the sales team to track lead quality, follow-ups, site visits, and booking conversions.
• Identify opportunities to improve lead-to-site-visit and lead-to-booking conversion rates.

4. Analytics & Reporting

• Track campaign performance, cost per lead (CPL), cost per qualified lead, conversion rates, and return on ad spend (ROAS), where measurable.
• Prepare weekly and monthly performance reports.
• Use Meta Ads Manager, Google Ads, Google Analytics 4 (GA4), and Google Tag Manager as required.
• Ensure accurate conversion tracking and identify areas for campaign improvement.
• Allocate budgets based on campaign performance and business priorities.

5. Creative & Marketing Coordination

• Work with the internal design and content team to develop effective ad creatives, videos, reels, and campaign concepts.
• Provide creative briefs based on campaign performance and audience insights.
• Suggest new marketing strategies, offers, and campaigns to improve lead generation.
• Stay updated with digital advertising trends, platform changes, and competitor activities.

Required Skills & Qualifications

• 2–4 years of hands-on experience in digital marketing and paid lead generation.
• Strong practical expertise in both Meta Ads and Google Ads.
• Proven experience generating leads for real estate, interior design, home interiors, architecture, or other high-value services is preferred.
• Good understanding of audience segmentation, remarketing, conversion tracking, and performance optimization.
• Experience with Google Analytics 4, Google Tag Manager, Meta Pixel, and conversion APIs is an advantage.
• Strong analytical skills with the ability to interpret campaign data and make informed decisions.
• Understanding of landing pages, lead forms, keyword research, and conversion rate optimization.
• Ability to manage advertising budgets and deliver measurable results.
• Good communication skills and the ability to coordinate with the sales and creative teams.

Key Performance Indicators (KPIs)

Performance will be evaluated based on:

• Number of qualified leads generated per month.
• Cost per lead (CPL) and cost per qualified lead.
• Lead quality and relevance to the company's services.
• Lead-to-site-visit and lead-to-booking conversion rates.
• Campaign performance and advertising budget efficiency.
• Accuracy of tracking, reporting, and performance analysis.
• Consistency in achieving agreed monthly lead generation targets.

Ideal Candidate Profile

We are looking for someone who:

• Can independently manage Meta and Google Ads without relying entirely on an external marketing agency.
• Understands the difference between generating a high volume of leads and generating leads that actually convert into business.
• Is confident in analyzing campaign data and making performance-driven decisions.
• Takes ownership of advertising budgets, lead quality, and campaign results.
• Is proactive, creative, analytical, and focused on business growth.