Lead Generation & Marketing Executive

Proxima Skills Academy; Bengaluru; Sur place; INR 420 000 - 660 000; Plein temps

Résumé du poste

Proxima Skills Academy is seeking a proactive Lead Generation & Marketing Executive to drive quality leads, run marketing campaigns, manage lead data, and support the sales team in achieving admission and revenue targets for our professional training programmes. The role requires 2–3 years of experience in digital marketing and education-related campaigns, with a focus on data-driven optimization.

You will coordinate campaigns across Google, Meta, LinkedIn, and other channels, maintain lead

Qualifications

• Knowledge of digital marketing and lead generation techniques.
• Familiarity with Google Ads, Meta Ads, LinkedIn, and social media marketing.
• Strong analytical, communication, and coordination skills.
• Proficiency in Excel, Google Sheets, CRM, and marketing analytics tools.
• Experience in education, edtech, training, or service-based industries is preferred.
• Bachelor’s degree in Marketing, Business Administration, or related field; certifications add advantage.

Responsabilités

• Generate qualified leads through digital marketing, social media, referrals, and other channels.
• Execute and coordinate lead generation campaigns across Google, Meta, LinkedIn, and other platforms.
• Manage and optimize marketing campaigns to improve lead quality and conversion potential.
• Handle lead management, data cleaning, segmentation, and timely lead distribution to the sales team.
• Track campaign performance, CPL, lead quality, and conversion metrics.
• Coordinate with the sales team to monitor lead status, follow-ups, and admissions.
• Maintain lead databases, campaign reports, and marketing MIS using CRM, Excel, and Google Sheets.
• Conduct competitor research and identify new marketing opportunities.
• Support content planning, social promotions, email marketing, and WhatsApp campaigns.
• Prepare daily, weekly, and monthly lead generation and marketing performance reports.

Connaissances

Digital marketing

Lead generation

Analytical skills

Communication & coordination

Formation

Bachelor’s degree in Marketing/ Business Administration

Digital marketing certifications

Outils

Google Ads

Meta Ads

LinkedIn ads

CRM

Excel

Google Sheets

Marketing analytics tools

Description du poste

Department: Marketing & Business Development

Experience: 2–3 Years

Employment Type: Full-Time

Job Summary

Proxima Skills Academy is looking for a proactive Lead Generation & Marketing Executive to generate quality leads, execute marketing campaigns, manage lead databases, and support the sales team in achieving admission and revenue targets for our professional training programmes.

Key Responsibilities

• Generate qualified leads through digital marketing, social media, online platforms, referrals, and other channels.
• Execute and coordinate lead generation campaigns across Google, Meta, LinkedIn, and other relevant platforms.
• Manage and optimize marketing campaigns to improve lead quality and conversion potential.
• Handle lead management, data cleaning, segmentation, and timely lead distribution to the sales team.
• Track campaign performance, cost per lead (CPL), lead quality, and conversion metrics.
• Coordinate with the sales team to monitor lead status, follow-ups, and admission conversions.
• Maintain lead databases, campaign reports, and marketing MIS using CRM, Excel, and Google Sheets.
• Conduct competitor research and identify new marketing opportunities.
• Support content planning, social media promotions, email marketing, and WhatsApp campaigns.
• Prepare daily, weekly, and monthly lead generation and marketing performance reports.

Required Skills

• Knowledge of digital marketing and lead generation techniques.
• Familiarity with Google Ads, Meta Ads, LinkedIn, and social media marketing.
• Strong analytical, communication, and coordination skills.
• Proficiency in Excel, Google Sheets, CRM, and marketing analytics tools.
• Ability to analyze campaign performance and improve lead quality.
• Experience in education, edtech, training, or service-based industries is preferred.

Qualification

Bachelor’s degree in Marketing, Business Administration, or a related discipline. Relevant certifications in digital marketing are an added advantage.

Key Performance Indicators (KPIs)

• Number of qualified leads generated.
• Cost per lead and marketing campaign ROI.
• Lead quality and sales conversion rate.
• Campaign performance and database accuracy.
• Timely reporting and coordination with the sales team.