Lead Generation Specialist (Performance Marketing)

Edvia; Mohali; Sur place; INR 1 200 000 - 2 200 000; Plein temps

Résumé du poste

Daltin Edu Group, home to Edvia.ai, is seeking an experienced Lead Generation Specialist (Performance Marketing) to plan, execute, and optimize campaigns across Meta and Google Ads. This role focuses on driving high-quality leads while managing budgets and improving ROI.

You will collaborate with Sales and Admissions, perform A/B tests, and deliver data-driven insights to senior management. Based in India, Mohali, the role operates in a dynamic EdTech environment.

Qualifications

• 5+ years hands-on experience managing Meta and Google Ads campaigns for lead generation.
• Strong expertise in campaign optimization, bid strategies, and conversion tracking.
• Proficient with Google Ads Manager, Meta Business Suite, GA4, GTM and Meta Pixel.
• Experience in budget planning, spend optimization and reducing CPL.
• Advanced Excel or Google Sheets for reporting and data analysis.

Responsabilités

• Plan, execute, monitor, and optimize lead generation campaigns across Meta and Google Ads.
• Continuously improve lead quality, conversion rates, and overall campaign performance.
• Manage budgets to maximize ROI while maintaining target CPL and CAC.
• Conduct audience research, keyword research, competitive analysis and planning.
• Perform A/B testing of creatives, landing pages, CTAs, and audience segments.
• Track the complete funnel from Lead to Signup to Application Submission.
• Generate periodic performance reports with actionable insights for management.
• Collaborate with Sales and Admissions to improve lead quality and conversions.
• Stay updated with digital marketing trends and platform updates.
• Analyze website behaviour with tools like Microsoft Clarity for UX improvements.

Connaissances

Lead generation

Campaign optimization

Budget management

Audience segmentation

Data analysis

Outils

Google Ads Manager

GA4

GTM

Meta Pixel

Microsoft Excel

Description du poste

Lead Generation Specialist (Performance Marketing)

Department

Digital Marketing

Experience

5-8 years

Location

Employment Type

Full Time

Grade

3

Work Schedule

Monday- Saturday

About Us

Daltin Edu Group is a dynamic organisation operating in the EdTech sector through its brands - Daltin, Delta, and Edvia. We aim to make quality education accessible and engaging through innovative learning solutions and impactful content.

Edvia.ai is our in-house technology platform designed to streamline and manage the entire student lifecycle for study abroad services. It is a multi-user, multi-panel system that integrates various functions including the website, student dashboard, telecalling panel, counselling panel, admissions officer panel, admission head panel, admin, and super admin controls - all within a single unified ecosystem. The platform is built to improve operational efficiency, enhance user experience, and enable data-driven decision-making across teams.

Together, our brands work towards building a comprehensive education ecosystem that blends technology, content, and personalised guidance to deliver meaningful learning experiences.

Key Responsibilities

• Plan, execute, monitor, and optimize lead generation campaigns across Meta (Facebook & Instagram) and Google Ads.
• Continuously optimize campaigns to improve lead quality, conversion rates, and overall campaign performance.
• Manage campaign budgets efficiently to maximize ROI while maintaining target CPL and CAC.
• Conduct audience research, keyword research, competitor analysis, and campaign planning.
• Perform A/B testing of creatives, ad copies, landing pages, CTAs, and audience segments to improve campaign performance.
• Monitor campaign performance daily and take proactive actions to improve results.
• Track the complete lead funnel from Lead → Signup → Application Submission, ensuring quality lead generation.
• Generate daily, weekly, and monthly campaign performance reports with actionable insights.
• Present campaign performance and recommendations to management using data-backed analysis.
• Collaborate with the Sales and Admissions teams to improve lead quality and conversion.
• Stay updated with the latest digital marketing trends, Meta and Google Ads platform updates, and industry best practices.
• Conduct website behaviour analysis using Microsoft Clarity and other analytics tools to identify user pain points, drop-off points, rage clicks, dead clicks, and scroll behaviour.
• Perform heatmap, session recording, and user journey analysis to understand visitor interactions and recommend improvements to landing pages and lead funnels.
• Identify opportunities to improve landing page conversion rates through data-driven observations and UX recommendations.
• Work closely with the design, development, and content teams to implement landing page optimization based on user behaviour insights.
• Prepare periodic observation reports highlighting user behaviour trends, conversion bottlenecks, and recommended optimization actions.

Requirements

• 5+ years of hands‑on experience managing Meta (Facebook & Instagram) and Google Ads campaigns focused on lead generation.
• Strong expertise in campaign optimization, bid strategies, audience segmentation, and conversion tracking.
• Excellent knowledge of Google Ads Manager, Meta Business Suite, Google Analytics (GA4), Google Tag Manager, and Meta Pixel.
• Strong understanding of lead funnels, attribution models, and customer acquisition strategies.
• Experience in budget planning, spend optimization, and reducing Cost Per Lead (CPL).
• Advanced proficiency in Microsoft Excel or Google Sheets for reporting and data analysis.
• Ability to interpret campaign data and translate it into actionable business insights.
• Experience in landing page optimization, remarketing, and retargeting campaigns.
• Strong analytical, problem-solving, and communication skills.
• Experience in the Overseas Education or EdTech industry will be an added advantage.

Performance Reporting & Analytics

The Lead Generation Specialist will be responsible for maintaining and presenting detailed campaign-wise performance reports covering:

• Target Leads
• Achievement (%)
• Campaign Status
• Total Campaign Spend
• Number of Signups
• Applications Submitted
• Lead-to-Signup Conversion Rate
• Signup-to-Application Conversion Rate
• Month‑on‑Month (MoM) Spend Growth (%)
• Return on Ad Spend (ROAS), where applicable
• Campaign-wise insights, optimization actions taken, and next-step recommendations
• Heatmap Analysis Summary
• User Behaviour Observations

Ready to Join Our Team?

Take the next step in your career and help us build the future of education technology.