Lead Generation Intern

Ecasbranding; Pune District; Remote; INR 56,000 - 89,000; Full time

Benefits offered by this job

Certificate of Internship Completion

Letter of Recommendation

Job summary

ECAS Branding is seeking a Lead Generation Intern to help build a strong pipeline of qualified leads for our branding and marketing teams. The role involves researching potential clients across India, identifying decision-makers, and qualifying leads based on our ICP.

No prior experience is required; the emphasis is on attitude, reliability, and eagerness to learn about branding and business development. This internship is remote-friendly and provides professional exposure in a dynamic agency

Qualifications

• Strong online research abilities.
• Attention to detail and data quality.
• Ability to qualify leads using predefined criteria.
• Comfortable managing structured datasets.

Responsibilities

• Research and build a daily database of potential clients across target industries and locations.
• Identify decision-makers using LinkedIn, company websites, and directories.
• Qualify leads before passing to Business Development team.
• Execute personalized outreach via LinkedIn, email, and WhatsApp.
• Maintain lead information in CRM systems or Google Sheets.
• Track outreach performance and follow up with prospects.

Skills

Online research

Lead qualification

LinkedIn outreach

CRM familiarity

English writing

Time management

Tools

LinkedIn

Google Sheets

CRM software

Job description

₹5,000 – ₹8,000 per month

About ECAS Branding

ECAS Branding is a branding and marketing consultancy helping startups, SMEs, and growing businesses build impactful brands and accelerate business growth. We work closely with founders and leadership teams across areas such as Virtual CMO services, brand strategy, digital marketing, social media marketing, performance marketing, content strategy, website branding, and business growth consulting.

We've worked with dynamic clients such as Nth Wall Design Studios, Archways Designs, SK Fashion Institute, and many more.

Role Overview

We are looking for a Lead Generation Intern who will support ECAS Branding's growth by identifying, researching, and qualifying potential clients across India. The role focuses on building a strong, consistent pipeline of qualified leads for the branding, marketing, and business development teams.

This internship is ideal for candidates who are detail-oriented, comfortable with research and outreach, and eager to understand how branding agencies identify and acquire the right clients. No prior experience is required—only the right attitude and a willingness to learn quickly.

Key Responsibilities

• Research and build a daily database of potential clients across target industries and locations.
• Identify founders, CEOs, marketing heads, business owners, and decision-makers using LinkedIn, company websites, and online directories.
• Qualify leads based on ECAS Branding's Ideal Client Profile (ICP) before passing them to the Business Development team.
• Execute personalized outreach through LinkedIn, email, and WhatsApp.
• Maintain accurate lead information in CRM systems or Google Sheets.
• Follow up consistently with prospects and record all interactions.
• Support the Business Development team with research, prospect lists, and meeting preparation.
• Track outreach performance, including emails sent, responses, meetings booked, and conversion rates.
• Identify new lead sources and recommend improvements to the lead generation process.
• Collaborate with branding, marketing, and sales teams to align outreach with ongoing campaigns.

Daily Tasks

Lead Research & List Building

• Identify potential clients using LinkedIn Sales Navigator, Google, Clutch, Justdial, Instagram, and business directories.
• Research company information including industry, business size, services, online presence, and decision-makers.
• Build and maintain a clean, organized lead database.
• Segment leads by industry, location, business size, and priority.

Lead Qualification

• Evaluate each lead against ECAS Branding's Ideal Client Profile.
• Prioritize businesses actively investing in branding, marketing, or digital growth.
• Remove irrelevant or duplicate leads.
• Assign qualification scores within the CRM or tracker.

Outreach & First Contact

• Send personalized LinkedIn connection requests and messages.
• Draft tailored cold emails based on each prospect's business.
• Initiate WhatsApp or phone outreach where appropriate.
• Hand over interested leads to the Business Development team with detailed notes.

Follow-Up Management

• Schedule and manage follow-up activities.
• Send professional reminder messages to prospects.
• Update lead status after every interaction.
• Ensure timely follow-ups to maximize conversions.

CRM & Data Management

• Maintain accurate CRM records and Google Sheets.
• Update contact details, communication history, and company information.
• Share daily lead tracker updates with the team.
• Identify duplicate or incomplete records.

Performance Tracking & Reporting

• Track daily KPIs including leads researched, outreach completed, responses received, and meetings booked.
• Prepare weekly reports with insights and recommendations.
• Analyze outreach performance and suggest process improvements.
• Participate in weekly review meetings.

Required Skills & Knowledge

Research & Analytical Skills

• Strong online research abilities.
• Excellent attention to detail.
• Ability to qualify leads using predefined criteria.
• Comfortable managing structured datasets.

Communication Skills

• Strong written English for professional outreach.
• Ability to personalize messages effectively.
• Professional follow-up communication.
• Basic understanding of B2B outreach.

Technical Skills

• Familiarity with LinkedIn and LinkedIn search filters.
• Proficiency in Google Sheets or Microsoft Excel.
• Willingness to learn CRM software and outreach tools.
• Basic understanding of sales funnels and lead management.

Organization & Time Management

• Ability to manage large lead databases efficiently.
• Strong organizational skills.
• Comfortable working independently in a remote environment.
• Consistent execution of daily targets.

Industry Awareness (Preferred)

• Understanding of branding, digital marketing, advertising, creative agencies, startups, and SMEs.
• Awareness of how businesses acquire customers through branding and marketing.
• Curiosity about entrepreneurship and India's startup ecosystem.

Personal Attributes

• Eager to learn and grow.
• Highly disciplined and consistent.
• Takes ownership of assigned responsibilities.
• Detail-oriented with strong accuracy.
• Positive attitude and resilience toward rejection.

We value attitude, consistency, and a willingness to learn more than prior experience.

Performance Metrics

Performance will be evaluated based on quality, consistency, and results.

• Qualified leads researched each day and week.
• Personalized outreach completed.
• Response rate from prospects.
• Discovery meetings booked for the Business Development team.
• Accuracy and completeness of CRM data.
• Consistency of follow-ups.
• Initiative shown in identifying new lead sources and improving outreach strategies.

Stipend & Duration

Duration: 3 Months

Stipend: ₹5,000 – ₹8,000 per month (Performance-Based)

Performance Reviews: Conducted at the end of Month 1 and Month 2 to evaluate progress, provide feedback, and determine stipend progression.

Certificate: Internship Completion Certificate and Letter of Recommendation upon successful completion.

This internship is ideal for individuals who are disciplined, research-driven, and passionate about helping brands grow by generating high-quality business opportunities while gaining hands-on experience in branding, marketing, and business development.