Lead Generation Intern

ECAS; Maharashtra; On-site; INR 55,800 - 89,280; Full time

Benefits offered by this job

Certificate of Internship

Letter of Recommendation

Job summary

ECAS seeks a Lead Generation Intern to support growth by identifying, researching, and qualifying potential clients across Maharashtra and beyond. You will build a pipeline of warm leads for the BD and consulting teams, with a strong emphasis on accuracy and proactive outreach.

This internship is ideal for detail-oriented, research-driven individuals eager to learn how startups and growing businesses attract the right clients. No prior experience required.

Qualifications

• Ability to identify accurate information about companies and contacts online
• Careful data entry and list building with attention to detail
• Ability to qualify leads based on defined criteria without shortcuts
• Comfortable working with large datasets in spreadsheets or CRM tools
• Interest in B2B client growth and Maharashtra business ecosystem

Responsibilities

• Research and build a daily database of potential clients across target industries and cities
• Identify decision makers (founders, directors, owners) using LinkedIn, directories, and online tools
• Qualify leads before passing to the BD team based on ICP
• Execute personalised outreach via LinkedIn, email, and WhatsApp
• Maintain and update lead data accurately in CRM or tracking sheets
• Follow up consistently with prospects and log all communications and status updates
• Support BD with research, prospect lists, and background notes for meetings
• Track outreach performance daily and report key metrics
• Identify new lead sources and suggest process improvements
• Collaborate with internal teams to align lead generation with campaigns

Skills

Lead Research

Outreach Skills

Data Entry

CRM Tools

Independent Work

Industry Awareness

Time Management

Communication

Tools

LinkedIn Navigator

Google Sheets

CRM Tools

Excel

Job description

About ECAS

ECAS is a business consulting firm focused on helping startups, SMEs, and growing businesses build strong financial and operational systems. We work closely with founders and management teams in areas such as Virtual CFO services, accounting, financial strategy, compliance, business planning, and growth consulting.

We've worked with dynamic clients such as Nth Wall Design Studios, Archways Designs, SK Fashion Institute, and more.

Role Overview

We are looking for a Lead Generation Intern who will support Ecas Co.'s growth by identifying, researching, and qualifying potential clients across Maharashtra and beyond. The role is focused entirely on building a strong, consistent pipeline of warm, relevant leads for the business development and consulting teams to convert.

This internship is ideal for candidates who are detail-oriented, comfortable with research and outreach, and eager to understand how businesses identify and attract the right clients. No prior experience is required; only the right attitude and the willingness to learn fast.

Key Responsibilities

1. Research and build a daily database of potential clients across target industries and cities
2. Identify decision makers founders, directors, and owners using LinkedIn, directories, and online tools
3. Qualify leads based on Ecas Co.'s ideal client profile (ICP) before passing to the BD team
4. Execute personalised outreach via LinkedIn, email, and WhatsApp to initiate first contact
5. Maintain and update all lead data accurately in the CRM or tracking sheets
6. Follow up consistently with prospects and log all communication and status updates
7. Support the business development team with research, prospect lists, and background notes before client meetings
8. Track outreach performance daily and report key metrics responses, opens, replies, and meetings booked
9. Identify new lead sources and suggest improvements to the outreach process
10. Collaborate with internal teams to align lead generation efforts with ongoing campaigns and priorities

Daily Tasks

1. Lead Research & List Building
   1. Identify potential clients using LinkedIn Sales Navigator, Google, Justdial, and industry directories
   2. Research each company size, revenue range, industry, and key decision-maker
   3. Build and maintain a clean, structured lead list updated daily
   4. Tag and segment leads by city, industry, and priority level
2. Lead Qualification
   1. Assess each lead against Ecas Co.'s ICP revenue range, industry fit, and budget potential
   2. Prioritise high-potential leads for immediate outreach
   3. Flag and remove unqualified or irrelevant contacts from the pipeline
   4. Maintain a qualification score or tag for each lead in the tracker
3. Outreach & First Contact
   1. Send personalised connection requests and messages on LinkedIn
   2. Draft and send cold outreach emails tailored to each prospect's business context
   3. Initiate WhatsApp or call-based outreach where appropriate
   4. Hand off warm or interested leads to the BD team with full context and notes
4. Follow-Up Management
   1. Track all outreach attempts and schedule follow-ups at regular intervals
   2. Send polite, professional follow-up messages to non-responsive leadsUpdate lead status after every interaction contacted, responded, interested, not interested
   3. Ensure no lead falls through the gap due to missed follow-up
5. Data & CRM Management
   1. Enter all lead and outreach data accurately into the CRM or Google Sheets tracker
   2. Keep contact details, company info, and interaction history up to date at all times
   3. Generate a daily lead tracker update and share with the team
   4. Flag data gaps, duplicates, or errors in the database
6. Performance Tracking & Reporting
   1. Track daily metrics leads researched, outreach sent, responses received, calls booked
   2. Prepare a weekly lead generation report with key numbers and observations
   3. Identify patterns in what messaging or targeting is working and share with the team
   4. Participate in weekly review sessions and suggest improvements

Required Skills & Knowledge

1. Research & Attention to Detail
   1. Strong ability to find accurate information about companies and contacts online
   2. Careful and methodical approach to data entry and list building
   3. Ability to qualify leads based on defined criteria without shortcuts
   4. Comfortable working with large amounts of data in spreadsheets or CRM tools
2. Communication & Outreach Skills
   1. Clear, professional written communication for emails and LinkedIn messages
   2. Ability to personalise outreach at scale without sounding generic
   3. Comfortable with follow-up communication and handling non-responses calmly
   4. Basic understanding of what makes an outreach message effective
3. Technical & Tools Knowledge
   1. Familiarity with LinkedIn and LinkedIn search filters
   2. Proficiency in Google Sheets or Excel for list management
   3. Willingness to learn CRM tools, email outreach tools, and lead databases quickly
   4. Basic understanding of how sales funnels and pipelines work
4. Organisation & Consistency
   1. Ability to manage a large lead list without losing track of status or follow-ups
   2. Strong daily discipline updating trackers, logging calls, and meeting targets
   3. Comfortable working independently in a remote environment
   4. Ability to prioritise tasks and manage time effectively
5. Industry Awareness (Preferred)
   1. Basic awareness of industries Ecas Co. serves real estate, interior design, fashion, consulting, and manufacturing
   2. Understanding of how B2B businesses find and acquire clients
   3. Curiosity about startups, SMEs, and the Maharashtra business ecosystem
6. Personal Attributes (Most Important)
   1. Hungry to learn and grow fast
   2. Highly consistent shows up and delivers every single day
   3. Takes ownership of the pipeline like it is their own business
   4. Detail-oriented no typos, no wrong contacts, no missed follow-ups
   5. Resilient not discouraged by non-responses or rejection

We prioritise attitude, consistency and hunger to learn over prior experience.

Performance Metrics

Your performance will be evaluated based on output, quality, and consistency.

1. Leads Researched: Number of qualified leads added to the database daily and weekly
2. Outreach Volume: Number of personalised messages and emails sent per day
3. Response Rate: Percentage of prospects who respond to outreach
4. Meetings Booked: Number of discovery calls successfully scheduled for the BD team
5. Data Quality: Accuracy and completeness of lead records in the CRM
6. Follow-Up Consistency: Percentage of leads followed up within the defined timeline
7. Initiative: New lead sources identified and outreach improvements suggested

Stipend & Duration

• Duration: 3 months
• Stipend: ₹5,000 – ₹8,000 per month based on performance
• Stipend Breakdown: The stipend amount ranges within the ₹5,000–₹8,000 range is determined by your performance against the metrics above, reviewed at the end of each month.
• Review: A formal performance review will be conducted at the end of Month 1 and Month 2 to provide feedback and assess stipend eligibility for the following month.
• Certificate: A Letter of Recommendation and Internship Completion Certificate will be issued upon successful completion of the 3-month period.

This internship is best suited for individuals who are disciplined, research-driven, and want to understand how real businesses grow their client base from the ground up.