Lead Generation Executive

de facto Infotech; Mohali; On-site; INR 350,000 - 550,000; Full time

Job summary

de facto Infotech is seeking a proactive B2B Lead Generation & Outbound Sales Executive to identify and engage potential clients across targeted local and regional markets. The role combines data mining, prospect research, cold calling, and cold email outreach, with responsibility to identify decision-makers and generate meetings for our senior sales team.

You will research target markets, mine and verify data, and use LinkedIn/Sales Navigator, Apollo, ZoomInfo, Rocket Reach, Hunter, and Lusha

Qualifications

• 1–3 years of B2B lead generation or SDR/outbound sales experience.
• Experience with data mining, prospect research, cold calling and cold emailing.
• Proficient in using LinkedIn for prospecting and data enrichment.
• Strong English communication and ability to engage senior decision-makers.

Responsibilities

• Research target markets, industries, and companies to build qualified prospect lists.
• Identify decision-makers such as Founders, CEOs, CTOs, CIOs, IT Directors, Operations Heads, and ERP/CRM leaders.
• Mine, verify, enrich, and maintain accurate company and contact data.
• Use tools such as LinkedIn/Sales Navigator, Apollo, ZoomInfo, Rocket Reach, Hunter, Lusha, email verification tools, Google, and other data sources.
• Make targeted manual cold calls to decision-makers and conduct meaningful business conversations.
• Create and manage B2B cold email campaigns, including personalization, follow-ups, and performance tracking.
• Understand prospect needs, qualify opportunities, handle objections, and identify genuine requirements.
• Schedule qualified discovery meetings for the senior sales team and provide relevant prospect background.
• Maintain accurate CRM/Excel records and report on outreach, conversations, leads, and meetings.
• Continuously test and improve target markets, messaging, data sources, and outreach strategies.
• 1–3 years of experience in B2B lead generation, SDR, inside sales, business development, or outbound sales.
• Strong experience in data mining, prospect research, cold calling, and cold email.
• Comfortable using LinkedIn and B2B prospecting/data-enrichment tools.
• Excellent English communication and confident speaking with senior decision-makers.
• Strong research, analytical, follow-up, and organizational skills.
• Self-motivated, target-oriented, and willing to learn new tools and markets.
• Experience in prospecting for IT Services, Software Development, ERP/CRM, Microsoft Dynamics, Power Platform, AI & Automation, Web/Mobile, Cloud, Integration, or Digital Transformation services.
• Qualified accounts and decision-makers identified
• Data accuracy and database growth
• Calls and meaningful conversations
• Cold email activity and positive responses

Skills

B2B lead generation

Outbound sales

Cold calling

Prospect research

Data mining

CRM / Excel reporting

English communication

LinkedIn prospecting

Tools

LinkedIn Sales Navigator

Apollo

ZoomInfo

RocketReach

Hunter

Lusha

Email verification tools

Job description

Working Title: B2B Lead Generation & Outbound Sales Executive

Experience: 1–3 years

Working Hours: Indian Business Hours

We are looking for a proactive B2B Lead Generation & Outbound Sales Executive to help us identify and engage potential clients across targeted local and regional markets.

The role combines data mining, prospect research, cold calling, and cold email outreach. You will identify target companies and decisionmakers, initiate conversations, qualify opportunities, and generate meetings for our senior sales team.

• Research target markets, industries, and companies to build qualified prospect lists.
• Identify decision-makers such as Founders, CEOs, CTOs, CIOs, IT Directors, Operations Heads, and ERP/CRM leaders.
• Mine, verify, enrich, and maintain accurate company and contact data.
• Use tools such as LinkedIn/Sales Navigator, Apollo, ZoomInfo, Rocket Reach, Hunter, Lusha, email verification tools, Google, and other data sources.
• Make targeted manual cold calls to decision-makers and conduct meaningful business conversations.
• Create and manage B2B cold email campaigns, including personalization, follow-ups, and performance tracking.
• Understand prospect needs, qualify opportunities, handle objections, and identify genuine requirements.
• Schedule qualified discovery meetings for the senior sales team and provide relevant prospect background.
• Maintain accurate CRM/Excel records and report on outreach, conversations, leads, and meetings.
• Continuously test and improve target markets, messaging, data sources, and outreach strategies.
• 1–3 years of experience in B2B lead generation, SDR, inside sales, business development, or outbound sales.
• Strong experience in data mining, prospect research, cold calling, and cold email.
• Comfortable using LinkedIn and B2B prospecting/data-enrichment tools.
• Excellent English communication and confident speaking with senior decision-makers.
• Strong research, analytical, follow-up, and organizational skills.
• Self-motivated, target-oriented, and willing to learn new tools and markets.

Experience in prospecting for IT Services, Software Development, ERP/CRM, Microsoft Dynamics, Power Platform, AI & Automation, Web/Mobile, Cloud, Integration, or Digital Transformation services.

• Qualified accounts and decision-makers identified
• Data accuracy and database growth
• Calls and meaningful conversations
• Cold email activity and positive responses