Outbound Growth Executive

Dimentics | AI-Powered eLearning, Corporate Training & Digital Solutions; Dadri; On-site; INR 600,000 - 1,100,000; Full time

Job summary

Dimentics | AI-Powered eLearning, Corporate Training & Digital Solutions is seeking an proactive Outbound Marketing / GTM Specialist with 2-3 years of experience in B2B lead generation, outbound campaigns, email marketing, and LinkedIn outreach. The role requires hands-on prospect research and use of sales intelligence tools.

You will develop and execute outbound marketing strategies, conduct LinkedIn prospecting, plan cold email campaigns, and manage outreach automation.

Qualifications

• 2-3 years of experience in outbound marketing and B2B lead generation.
• Hands-on with LinkedIn outreach and sales intelligence tools.
• Experience with outreach automation and email campaigns.

Responsibilities

• Develop and execute outbound marketing and GTM strategies to generate qualified B2B leads.
• Conduct LinkedIn lead generation and prospecting using LinkedIn/Sales Navigator.
• Plan and execute cold email campaigns and follow-up sequences.
• Manage outreach automation and lead-nurturing campaigns.
• Research target accounts, decision-makers, and potential prospects.
• Build and maintain accurate sales lead databases.
• Use Apollo, Lusha, LinkedIn, Sales Navigator for prospecting and data enrichment.
• Segment prospects by ICP criteria such as industry, geography, company size, and title.
• Collaborate with sales to handover qualified leads.
• Track campaign performance and optimize outreach based on metrics.
• Maintain regular reports on leads generated, outreach activities, responses, and conversions.

Skills

Outbound Marketing

B2B Lead Generation

LinkedIn Lead Gen

Email Marketing

Outreach Automation

Prospect Research

Data Management

Tools

Apollo

Lusha

LinkedIn Sales Navigator

Job description

Location: Noida

Work Mode: Work from Office

Experience: 2-3 Years

Employment Type: Full-Time

About the Role

We are looking for a proactive Outbound Marketing / GTM Specialist with 2-3 years of experience in B2B lead generation, outbound campaigns, email marketing, and LinkedIn outreach. The ideal candidate should be hands-on with prospect research, sales intelligence tools, and outreach automation.

Key Responsibilities

• Develop and execute outbound marketing and GTM strategies to generate qualified B2B leads.


• Conduct LinkedIn lead generation and prospecting using LinkedIn/Sales Navigator.


• Plan and execute cold email campaigns and follow-up sequences.


• Manage outreach automation and lead-nurturing campaigns.


• Research target accounts, decision-makers, and potential prospects.


• Build and maintain accurate sales lead databases.


• Use tools such as Apollo, Lusha, LinkedIn, Sales Navigator, and similar sales intelligence platforms for prospect identification and data enrichment.


• Segment prospects based on industry, geography, company size, job title, and other ICP criteria.


• Collaborate with the sales team to ensure smooth handover of qualified leads.


• Track campaign performance and optimize outreach based on response and conversion metrics.


• Maintain regular reports on leads generated, outreach activities, responses, and conversions.

Required Skills

• 2-3 years of experience in Outbound Marketing, B2B Lead Generation, GTM, or Sales Development.


• Strong hands-on experience with LinkedIn Lead Generation and Email Marketing.


• Experience with Apollo, Lusha, Sales Navigator, or similar prospecting tools.


• Knowledge of outreach automation tools and email sequencing.


• Strong understanding of ICP, prospecting, lead qualification, and sales funnels.


• Excellent research, communication, and data-management skills.


• Ability to work independently and achieve lead-generation targets.