Lead Generation Executive

GN PrimeLink; Jabalpur; On-site; INR 300,000 - 600,000; Full time

Job summary

GN PrimeLink seeks a Lead Generation Executive for a full-time, on-site role based in Jabalpur. You will identify and qualify new leads via outbound calls and online research, capture accurate lead information, and support sales campaigns.

You will work with team leaders and QA staff to follow scripts, ensure compliance, and meet daily targets while updating CRM and preparing brief lead reports for improved conversion rates.

Qualifications

• Candidate should have experience in identifying and qualifying new leads through outbound calls, online research, and prospecting aligned with core verticals.
• Strong communication skills for professional conversations with potential customers.
• Ability to understand client needs, capture accurate lead information, and support sales campaigns.

Responsibilities

• Identify and qualify new leads through outbound calls and online research.
• Engage potential customers and understand their needs to capture lead details.
• Maintain compliance with internal standards and update CRM with lead information.
• Prepare lead reports and collaborate with team to improve lead quality and conversion rates.

Skills

Lead generation

Market research

Communication

Sales

Telesales experience

CRM usage

Education

High school diploma

Business/Marketing degree (advantage)

Tools

CRM tools

Call center software

Excel

Job description

Company Description

GN PrimeLink is a premier business process outsourcing (BPO) and performance customer acquisition agency specializing in compliant, scalable voice and lead generation solutions for the US market. The company focuses on key verticals including travel and flight booking reservations, home improvement services, and performance insurance products. GN PrimeLink operates dedicated 24/7 offshore voice teams with neutral US accents, supported by enterprise-level call routing and real-time tracking infrastructure. Its operations emphasize strict TCPA compliance, high-quality assurance standards, and warm live transfers designed for strong conversion rates. GN PrimeLink partners with direct buyers, aggregators, and performance networks seeking consistent, qualified lead volume.

Role Description

The Lead Generation Executive is a full-time, on-site role based in Jabalpur. This position is responsible for identifying and qualifying new leads through outbound calls, online research, and other prospecting activities aligned with GN PrimeLink’s core verticals. The role involves engaging potential customers, understanding their needs, and accurately capturing lead information to support sales and client campaigns. The Lead Generation Executive will work closely with team leaders and quality assurance staff to follow scripts, maintain compliance with internal and industry standards, and meet daily and weekly performance targets. The role also includes updating CRM systems, preparing brief lead reports, and collaborating with colleagues to improve lead quality and conversion rates.

Qualifications

• Candidates should possess skills in New Leads and Lead Generation for proactive prospecting and qualification.


• Candidates should possess skills in Market Research to identify target audiences and gather relevant prospect information.


• Candidates should possess strong Communication skills for clear, professional, and persuasive conversations with potential customers.


• Candidates should possess Sales skills to understand customer needs, present value propositions, and support conversion-focused campaigns.


• Prior experience in BPO, telesales, or customer acquisition environments is beneficial.


• Ability to work on-site in Jabalpur with flexible shifts, including potential evening or night schedules aligned to US markets.


• Comfort with using CRM tools, call center software, and basic computer applications (e.g., Excel, email, online research).


• Strong attention to detail, adherence to compliance requirements, and commitment to meeting performance targets.


• Minimum educational qualification of high school diploma; a college degree in business, marketing, or a related field is an advantage.