Lead Generation Executive

Empor Marcom; Dadri; On-site; INR 480,000 - 720,000; Full time

Job summary

Empor Marcom is seeking a proactive IT Lead Generation Executive to identify, engage, and qualify enterprise IT prospects. You will drive B2B outreach across cold calls, emails, and LinkedIn, setting appointments for the sales team.

The ideal candidate has strong communication, CRM proficiency (Salesforce/HubSpot/Zoho), and solid research skills to target CIOs, CTOs, and IT leaders. This role emphasizes metrics, weekly targets, and collaboration with marketing and sales.

Qualifications

• Bachelor's degree in Business, Marketing, IT, or related field.
• Experience in B2B IT lead generation preferred.
• Proficient in CRM and prospecting tools.

Responsibilities

• Generate qualified leads through cold calling, email campaigns, LinkedIn, and other prospecting channels.
• Identify key decision-makers such as CIOs, CTOs, IT Heads, Infrastructure Managers, and Digital Transformation leaders.
• Schedule discovery meetings, demos, and webinars for the sales team.
• Research target accounts, industries, and customer requirements.
• Maintain and update CRM with lead details and activity records.
• Follow up with prospects and nurture leads until they are sales-qualified.
• Work closely with marketing and sales teams to achieve campaign goals.
• Meet weekly and monthly lead generation and meeting targets.
• Stay updated on the latest IT trends, products, and enterprise technologies.

Skills

Excellent communication

Outbound calling

B2B lead generation

CRM tools experience

Research & analytics

Education

Bachelor's degree in Business/Marketing/IT

Experience in B2B IT lead generation

Tools

Salesforce

HubSpot

Zoho

LinkedIn Sales Navigator

Lusha

Apollo

ZoomInfo

Job description

We are looking for a proactive and result-oriented IT Lead Generation Executive to identify, engage, and qualify potential customers for enterprise IT solutions. The ideal candidate should have experience in B2B lead generation, outbound calling, email outreach, and appointment setting for IT products and services.

Key Responsibilities

• Generate qualified leads through cold calling, email campaigns, LinkedIn, and other prospecting channels.
• Identify key decision-makers such as CIOs, CTOs, IT Heads, Infrastructure Managers, and Digital Transformation leaders.
• Schedule discovery meetings, demos, and webinars for the sales team.
• Research target accounts, industries, and customer requirements.
• Maintain and update CRM with lead details and activity records.
• Follow up with prospects and nurture leads until they are sales-qualified.
• Work closely with marketing and sales teams to achieve campaign goals.
• Meet weekly and monthly lead generation and meeting targets.
• Stay updated on the latest IT trends, products, and enterprise technologies.

Preferred Technologies/Solutions

• Cybersecurity
• IT Infrastructure
• Databases (Oracle, SQL Server, MongoDB, Couchbase)
• AI & Automation
• CRM Solutions
• Networking & Storage
• Backup & Disaster Recovery
• SaaS Applications

Required Skills

• Excellent communication and presentation skills.
• Strong outbound calling and prospecting experience.
• Knowledge of B2B lead generation processes.
• Experience using CRM tools such as Salesforce, HubSpot, or Zoho.
• Familiarity with LinkedIn Sales Navigator, Lusha, Apollo, ZoomInfo, or similar prospecting tools.
• Strong research and analytical skills.

Qualification

• Bachelor's degree in Business, Marketing, IT, or a related field.
• Experience in B2B IT lead generation is preferred.