Associate Manager - Copy

Air India Limited; Gurugram District; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Air India Limited is seeking a skilled Copywriter to join the Creative & Copy team in shaping brand narratives across digital, social, print, video, and experiential platforms.

The role requires exceptional writing, editing, and storytelling, with experience across campaigns, social-first content, and editorial copy. You will collaborate with designers, strategists, and stakeholders while mentoring junior writers to elevate brand storytelling.

Qualifications

• Bachelor's degree in English, Journalism, Communications, Marketing, Creative Writing, or a related field.
• 6-10 years of copywriting experience in a creative agency or in-house content/creative team.
• Strong portfolio demonstrating excellence across campaigns, social media, and long-form content.
• Experience with SEO, content strategy, and performance-driven content is a plus.
• Prior experience mentoring or guiding junior creatives preferred.

Responsibilities

• Lead development of campaign concepts, brand narratives, and creative messaging frameworks.
• Partner with designers, strategists, and creative teams to build integrated ideas across digital, social, print, video, and experiential platforms.
• Craft compelling headlines, taglines, and campaign messaging that inspire action.
• Bring bold creative thinking to ideation sessions and campaigns.
• Write, edit, and adapt content across multiple formats, including campaign and advertising copy, social media, website, blog, and emails.
• Work closely with designers, producers, social media teams, and business stakeholders.
• Mentor junior writers and support their development.

Skills

Exceptional writing

Editing

Storytelling

Campaign creation

Social-first content

Editorial copy

Collaboration

SEO awareness

Mentoring

Education

Bachelor's degree in English/Journalism/Communications/Marketing/Creative Writing or related field

Job description

Are you a storyteller who can turn ideas into impactful campaigns, engaging social content, and compelling brand narratives? We're looking for a Copywriter to join our Creative & Copy team and help shape how our brand connects with audiences across every touchpoint.

What You'll Do

Creative Concepting & Storytelling

• Lead development of campaign concepts, brand narratives, and creative messaging frameworks.
• Partner with designers, strategists, and creative teams to build integrated ideas across digital, social, print, video, and experiential platforms.
• Craft compelling headlines, taglines, and campaign messaging that inspire action.
• Bring bold creative thinking to ideation sessions and campaigns.

Copywriting & Content Development

• Write, edit, and adapt content across multiple formats, including:
• Campaign and advertising copy
• Social media content and platform-native storytelling
• Website, blog, and editorial content
• Email marketing and internal communications
• Video scripts, storyboards, and voiceovers
• Ensure consistency of brand voice while tailoring content to different audiences and platforms.
• Apply SEO best practices where relevant.
• Work closely with designers, producers, social media teams, and business stakeholders.
• Mentor junior writers and support their development.
• Translate business objectives into compelling creative narratives.
• Champion excellence in copy and brand storytelling across the organization.

Quality & Innovation

• Review and refine content for clarity, accuracy, and impact.
• Maintain consistency in brand voice across channels.
• Stay ahead of cultural trends, platform updates, and emerging storytelling formats.
• Experiment with new approaches to content creation and audience engagement.

What We're Looking For

• Exceptional writing, editing, and storytelling skills across short- and long-form content.
• Strong conceptual thinking and creative problem-solving ability.
• Experience creating campaigns, social-first content, and editorial copy.
• Ability to collaborate, influence, and communicate effectively with diverse stakeholders.
• Deep understanding of digital platforms, audience behavior, and content trends.

Qualifications & Experience

• Bachelor's degree in English, Journalism, Communications, Marketing, Creative Writing, or a related field.
• 6-10 years of copywriting experience in a creative agency or in-house content/creative team.
• Strong portfolio demonstrating excellence across campaigns, social media, and long-form content.
• Experience with SEO, content strategy, and performance-driven content is a plus.
• Prior experience mentoring or guiding junior creatives preferred.