Sr. Copy Writer

Social Pill; Mumbai; On-site; INR 800,000 - 1,400,000; Full time

Job summary

Social Pill in Mumbai is seeking a Senior Copywriter who wants to shape the work, not simply execute briefs. You will own ideas, shape thinking, write, present, defend, adapt, and stay close to execution across fast-moving brands and formats.

The pace is high and expectations are clear: bring sharp creative judgment, and maintain high standards while writing in English and conversational Hindi where relevant. This is a meaningful opportunity to influence brands at scale.

Qualifications

• 4–6 years copywriting experience in advertising or digital creative agency.
• Strong portfolio showing conceptual thinking and social-first work.
• Excellent command of English with natural Hindi where relevant.
• Ability to lead creative conversations with teams and clients.
• Comfort working at pace with multiple priorities and ownership.

Responsibilities

• Lead creative thinking on briefs and translate objectives into ideas people engage with.
• Develop platforms, social ideas, scripts, taglines, and content systems across formats.
• Present work to clients and defend, adapt, and improvise while keeping core thinking.
• Collaborate with Account Management, Social, Design, and Editing from concept to execution.
• Develop distinctive brand voices without repetitive patterns; write across formats.
• Own quality end-to-end, including proofreading and staying close to execution.

Skills

Conceptual thinking

Writing ability

Social-first creativity

Presentation skills

Cultural awareness

Ownership mindset

Brand voice development

Adaptability across brands

Job description

About The Role

This is a role for a copywriter who wants to be deeply involved in the work; this is a role for a copywriter who wants to shape the work, not simply execute briefs. At Social Pill, you will find the idea, shape the thinking, write, present, defend, adapt, and stay close to the work through execution.

Job Description: Senior Copywriter

This is a role for a copywriter who wants to be deeply involved in the work; this is a role for a copywriter who wants to shape the work, not simply execute briefs. At Social Pill, you will find the idea, shape the thinking, write, present, defend, and adapt, and stay close to the work through execution.

The pace is fast and unpredictable, with multiple brands, formats, and priorities moving at once. We need someone who thrives in that environment while bringing clarity, strong creative judgment, and consistently high standards.

Culture should be central to your thinking. Bring your understanding of people, conversations, humour, language, internet behaviour, entertainment, and the world around you into the work, with the ability to write equally well in sharp English and natural, conversational Hindi.

The work is demanding, but the opportunity is meaningful: creating communication for brands operating at real scale and helping shape organisations that are influencing the future.

Key Responsibilities

Creative Thinking & Ideas

• Lead the creative thinking on briefs and turn business and brand objectives into ideas people actually want to engage with.
• Develop campaign platforms, social ideas, scripts, topical work, taglines, and content systems across formats.
• Bring a clear point of view to the work and challenge obvious or expected solutions.
• Understand when an idea needs to be pushed further, simplified, reframed, or abandoned.

Writing & Brand Voice

• Write across social, digital, campaigns, films, reels, carousels, stories, memes, topical content, and emerging formats.
• Develop distinctive voices for different brands and categories without relying on the same writing patterns or creative devices.
• Write excellent English and conversational, culturally natural Hindi where relevant to the brand and audience.
• Understand the difference between writing that is technically correct and writing that sounds like something a real person would actually say.

Creative Collaboration and Ownership

• Work closely with Account Management, Social, Design, Editing, and leadership from idea to final execution.
• Lead creative conversations internally and confidently present work to clients, with the ability to explain, defend, adapt, and improvise without losing the core thinking.
• Collaborate closely with designers and editors to ensure the words, visuals, and execution work as one.
• Own the quality of the work end-to-end, including proofreading, reviewing, and staying close to execution.
• Handle feedback with maturity and judgment, knowing what to accept, what to question, and where to push back.
• Ensure the final work reflects the quality and intent of the original idea.

Requirements

• 4 to 6 years of copywriting experience, with significant experience in an advertising or digital creative agency.
• A strong portfolio demonstrating conceptual thinking, writing ability, and social-first creative work.
• Excellent command of English, with the ability to think and write naturally in conversational Hindi.
• Ability to adapt confidently across different brands, categories, audiences, and communication styles.
• Strong understanding of social platforms, content behaviour, and what makes people engage, share, and participate.
• Strong presentation and articulation skills, with the confidence to lead creative conversations with teams and clients.
• Deep cultural awareness and genuine curiosity about people, culture, and the world beyond advertising.
• Comfort working at pace, managing multiple priorities, and taking ownership without constant direction.

What We're Offering

Social Pill has spent 8+ years building strong client relationships and creating award-winning work. The agency is now at an exciting point of growth, with the ambition to build on that foundation and take on bigger creative opportunities. For the right person, this means real ownership, more ambitious briefs, opportunities to lead meaningful work, and the chance to grow alongside the agency as it enters its next chapter.