Senior Copywriter

Corenza for Marketers; Pune District; Hybrid; INR 1,200,000 - 1,800,000; Full time

Job summary

Corenza for Marketers in Pune is seeking a Copywriting Manager to lead from the front, turning insights into sharp ideas and brand narratives. You will mentor a team of 5–6 writers and own copy from planning to execution across campaigns, digital and website touchpoints.

This copy-first role requires 5–9 years of core copywriting experience, a strong portfolio, and excellence in language, tone, and brand voice. WFO+WFH arrangement in Pune.

Qualifications

• 5–9 years of core copywriting experience
• Strong portfolio demonstrating conceptual thinking and campaign work
• Excellent command of language, storytelling and brand voice
• Ability to translate insights into original, distinctive copy

Responsibilities

• Lead and mentor a team of 5–6 copywriters and set a high standard for creative quality
• Own copy from planning to execution across campaigns, brand, digital, social, emails and websites
• Develop sharp concepts, headlines, hooks and brand-led communication
• Collaborate with design, content, social, performance, product marketing and other teams
• Review and elevate copy while maintaining a consistent brand voice
• Coordinate with internal teams and agencies to bring ideas from brief to concept to execution

Skills

Team Leadership

Copywriting

Brand Voice

Campaigns

Cross-functional Collaboration

Job description

We’re looking for a Copywriting Manager who can lead from the front — someone with a strong core copywriting background who can turn insights into sharp ideas, campaigns and brand narratives while leading a team of writers and managing across different teams,

What you’ll do

• Lead and mentor a team of 5–6 copywriters while setting a high bar for creative quality.
• Own copy from planning to execution across campaigns, brand, digital, social, ads, email, website and other marketing touchpoints.
• Develop sharp concepts, headlines, hooks, campaign narratives and brand-led communication.
• Understand the brand and audience deeply, and translate insights into relevant, distinctive copy.
• Collaborate with design, content, social, performance, product marketing and other teams to deliver integrated campaigns.
• Review, edit and elevate copy while maintaining a consistent brand voice.
• Work with internal teams and agencies to take ideas from brief to concept to execution.

What we’re looking for

• 5–9 years of core copywriting experience, preferably with experience leading a team.
• Strong portfolio demonstrating conceptual thinking, campaign work and sharp copy, not just content execution.
• Excellent command of language, storytelling, tone and brand voice.
• Ability to think beyond briefs and develop original campaign ideas.
• Strong understanding of brand communication and audience behaviour.
• Experience working cross-functionally with creative and marketing teams.
• Candidates from creative agencies, advertising, consumer brands or fast-paced digital businesses can be considered.

Location: Pune

Work Mode: WFO (Mon–Fri) + WFH (Saturday – 0.5 day)

Experience: 5–9 years

Important: This is a copy-first role. We are specifically looking for strong copywriting profiles, rather than candidates whose primary background is general content, social media or content creation.