Lead Automation Specialist

Brand Vantage; Bengaluru; Hybrid; INR 1,800,000 - 3,200,000; Full time

Benefits offered by this job

Competitive salary

Professional development budget

Exposure to marketing automation tech

Collaborative team environment

Job summary

Brand Vantage is seeking a Lead Automation Specialist to design, build, and optimize automated lead generation and nurturing workflows using no-code tools. You will manage campaigns, sequencing, and integrations across CRM and outreach platforms to drive performance and scale with data-driven decisions.

The ideal candidate has 3+ years in lead automation or marketing operations, hands-on experience with Smartlead or similar tools, and a strong focus on deliverability, testing, and analytics.

Qualifications

• 3+ years of experience with lead automation, marketing automation, or sales operations.
• Hands-on expertise with cold email platforms (Smartlead, Outreach, Lemlist, or similar).
• Strong understanding of email deliverability, SPF/DKIM/DMARC, and sender reputation.
• Proficiency with automation workflows and no-code tools.

Responsibilities

• Design and manage multi-step cold email campaigns.
• Build lead qualification workflows and automated follow-ups.
• Integrate outreach tools with CRMs (Pipedrive, HubSpot, Salesforce).
• Configure lead sourcing strategies and intent signals.
• Monitor deliverability and sender health.
• Create dashboards and reports to show ROI and health of campaigns.

Skills

Lead automation

No-code automation

Email deliverability

CRM integrations

Automation workflows

SQL/Sheets scripting

A/B testing

Canva / design tools

Education

Bachelor's degree

Tools

Smartlead

Apollo

LinkedIn Sales Navigator

Clay

Zapier

Make

n8n

Job description

Brand Vantage is a business process outsourcing and operations partner that helps businesses streamline their operations, improve efficiency, and scale with confidence. We provide dedicated, fully managed teams across customer support, backend operations, CRM management, e-commerce, technical support, order processing, digital marketing, and AI & automation.

With a strong focus on quality, accountability, and measurable results, we work as an extension of our clients’ teams, delivering reliable and scalable solutions tailored to their business needs. We support clients across key markets including Australia, New Zealand, and the United States , helping businesses reduce operational complexity and stay focused on growth.

We're looking for a Lead Automation Specialist to design, build, and optimize automated lead generation and nurturing workflows. You'll be the architect of our outreach engine—managing everything from email campaigns and lead sequencing to integrations and performance optimization. This role is ideal for someone who loves solving complex problems with no-code automation tools and has a passion for driving results through data.

• Campaign Design & Execution
• Build and manage multi-step cold email sequences and campaigns
• Develop lead qualification workflows and automated follow-up sequences
• Test and optimize subject lines, email copy, and send timing for maximum engagement
• Platform Management
• Oversee the setup and optimisation of sales engagement tools and outreach platforms such as Smartlead, Apollo, LinkedIn Sales Navigator and Clay, including email account configuration, domain management and deliverability optimisation.
• Set up Smart Automate workflows with conditional logic and multi-channel triggers
• Configure lead sourcing strategies using prospect databases and intent signals
• Deliverability & Sender Health
• Monitor email warmup protocols and sender reputation
• Manage SPF/DKIM/DMARC authentication and domain health
• Troubleshoot bounce rates, spam folder placement, and authentication issues
• Analytics & Optimization
• Track campaign performance metrics (open rate, reply rate, click-through rate, conversions)
• Identify bottlenecks and implement data-driven improvements
• Build dashboards and reports to communicate ROI and campaign health
• CRM & Tool Integration
• Integrate tools with CRMs (Pipedrive, HubSpot, Salesforce, etc.)
• Connect automation tools to Slack, webhooks, and other platforms
• Ensure clean data flow and lead routing between systems
• Lead List Management
• Develop ICP (Ideal Customer Profile) targeting strategies
• Source and validate lead lists for outreach campaigns
• Segment audiences and create personalized outreach paths
• Work with sales and marketing teams to align automation strategies
• Provide training and support on campaign management best practices
• Communicate campaign results and recommendations to stakeholders
• 3+ years of experience with lead automation, marketing automation, or sales operations
• Hands-on expertise with cold email platforms (Smartlead, Outreach, Lemlist, or similar)
• Strong understanding of email deliverability, authentication (SPF/DKIM/DMARC), and sender reputation
• Proficiency with automation workflows — comfortable building conditional logic and multi-step sequences
• Experience managing CRM integrations and basic API connections
• Analytical mindset — ability to interpret metrics and optimize based on data
• Excellent communication skills — able to explain technical concepts to non-technical stakeholders
• Self-motivated and detail-oriented — ability to manage multiple campaigns and prioritize tasks
• Certified in marketing automation platforms or Smartlead
• Experience with no-code workflow automation tools (Zapier, Make, n8n, etc.)
• Basic SQL or Google Sheets scripting for data manipulation
• Background in B2B sales or marketing — understanding of sales cycles and buyer journeys
• Experience with A/B testing and statistical analysis
• Familiarity with graphic design tools (Canva) or email template builders
• Track record of improving campaign reply rates or conversion metrics

Problem-solver mindset — you troubleshoot deliverability and performance issues independently

Growth mentality — you're excited about testing, iterating, and scaling what works

Technical curiosity — you enjoy learning new tools and platforms

Results-driven — you measure success by metrics and are obsessed with optimization

Collaborative attitude — you work well with sales, marketing, and customer success teams

• Competitive salary and benefits package
• Professional development budget for certifications and training
• Exposure to cutting-edge marketing automation and sales tech
• Collaborative, innovative team environment

Application Deadline: 11 th September 2026