Email Marketing Lead

Unbound IA; Pune District; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Unbound IA seeks an Email Marketing Lead to strengthen their demand generation efforts. The ideal candidate will have 4+ years of experience in B2B marketing, excel in HubSpot and possess a strong analytical mindset.

This role encompasses strategy, execution, and performance optimization of email campaigns, working collaboratively with content and sales development teams. Successful applicants will thrive in a fast-paced environment and drive measurable growth through innovative email strategies.

Qualifications

• 4+ years of hands-on experience in B2B email marketing.
• Proven ability to create high-performing email campaigns.
• Strong analytical mindset with a focus on improvement.

Responsibilities

• Plan, build, and deploy multi-touch email campaigns.
• Manage and optimize automated workflows in HubSpot.
• Track and analyze key email performance metrics.

Skills

Email marketing expertise

HubSpot proficiency

B2B demand generation

Analytical mindset

HTML/CSS proficiency

Tools

HubSpot

Freshworks CRM

Klaviyo

Job description

Shift schedule: 2 PM to 11 PM IST (4 day WFO, Friday's WFH)

Company Overview

Unbound IA is built for marketing leaders that no longer want to choose between building their brand or building their pipeline. We are not a traditional B2B marketing agency. We are a vertically integrated operation – demand generation engine, creative capability, content syndication platform, and a proprietary research community – built from the ground up to help marketing leaders build their brand and their demand at the same time.

We started from sales DNA. Nine years ago, we built a demand generation engine because we understood what sales need from marketing. Everything since has been built to serve that same purpose: making marketing accountable to demand, not just activity.

Role Overview

At Unbound IA, email marketing sits at the heart of our demand generation engine — bridging brand storytelling and pipeline conversion for our clients’ and our own growth. You will be joining a collaborative, data-driven marketing team that is redefining how B2B brands engage their audiences through intelligent, personalized, and scalable email programs.

As Email Marketing Lead at Unbound IA you will sit at the intersection of the marketing and sales development teams and contribute directly to our business growth by building great communications that convert. You will own the strategy, execution, and optimization of email marketing campaigns across the full funnel – from top-of-funnel nurture sequences to sales-enablement workflows and retention programs. This role requires a blend of creative thinking, analytical rigor, and technical fluency in modern marketing automation platforms. You will work closely with content, demand generation, and SDR teams to ensure every email touchpoint drives measurable impact. You will work on both client projects and the agency’s own marketing and sales operations.

Key Responsibilities

• Plan, build, and deploy multi-touch B2B email campaigns aligned with demand generation and ABM strategies
• Develop and manage nurture sequences, drip programs, re-engagement campaigns, and triggered workflows
• Own end-to-end campaign execution including copywriting briefs, HTML builds, list segmentation, scheduling, and deployment – working with relevant specialist colleagues (e.g.: copywriters, designers, developers) where appropriate to achieve the best results
• Collaborate with content and creative teams to produce compelling, on-brand email assets
• Build and execute the agency’s email newsletter strategy from the ground up (non-existent today), working with content and creative teams to dovetail into the content marketing plan and make best use of existing assets and news stories to share

Automation & CRM Management

• Build and optimize automated email workflows in HubSpot, ensuring seamless integration with CRM data and sales sequences
• Maintain and improve marketing automation architecture – including lead scoring, lifecycle stage transitions, and SDR handoff triggers
• Ensure data hygiene, list health, and compliance with GDPR, CAN-SPAM, CCPA, and other applicable regulations
• Manage subscriber lists, segmentation logic, suppression lists, and preference centers

Performance Analysis & Optimization

• Track, analyze, and report on key email performance metrics: open rates, click-through rates, conversion rates, unsubscribe rates, and pipeline contribution
• Run structured A/B and multivariate tests on subject lines, send times, CTAs, and content formats to continuously improve performance
• Translate data insights into actionable recommendations and iterate campaigns accordingly
• Work with your team and the development team to maintain and iterate the email marketing performance dashboard for regular reporting to leadership

Requirements

• 4+ years of hands‑on experience in email marketing within a B2B environment, either brand‑side or within an agency setting
• Proven track record of planning and executing high‑performing email campaigns that drive measurable pipeline and revenue outcomes
• Deep expertise in HubSpot – including workflows, smart content, sequences, and reporting; hands‑on experience with Freshworks CRM for outbound email automation is strongly preferred; exposure to additional platforms such as Marketo, Pardot, or Klaviyo is a plus
• Strong appetite for, or experience with, AI tools such as Claude and ChatGPT, as well as a willingness to learn and design AI‑first workflows to aid your work and your colleagues
• Strong understanding of B2B demand generation, lead lifecycle management, and account‑based marketing (ABM) principles
• Proficiency in email HTML/CSS for template customization and troubleshooting rendering issues across clients
• Experience managing database segmentation, list hygiene, and compliance with email regulations (GDPR, CAN‑SPAM, CCPA)
• Strong analytical mindset with the ability to interpret campaign data and drive continuous improvement
• Excellent written communication skills with an eye for B2B copywriting and messaging that converts
• Ability to manage multiple campaigns simultaneously in a fast‑paced agency or in‑house environment
• Outstanding spoken and written English

Preferred

• Exposure to AI‑powered personalization tools and intent data platforms (e.g. Clay)
• Familiarity with multi‑channel campaign orchestration — integrating email with paid, social, content syndication, and SDR outreach
• Experience building and optimizing email programs for both brand awareness and direct response objectives
• Knowledge of deliverability best practices, including domain reputation management, SPF/DKIM/DMARC configuration, and inbox placement optimization
• Study or work experience in an English‑speaking country for 1+ years

Success in This Role Looks Like

• Consistent achievement of email‑driven pipeline contribution and lead quality targets
• Improved email engagement metrics — open rates, CTRs, and conversion rates — quarter over quarter
• Well‑maintained, compliant, and high‑performing marketing automation infrastructure
• Tight, collaborative alignment between email programs and SDR outreach — resulting in higher quality handoffs
• Demonstrable impact on brand visibility and demand generation through data‑backed campaign results