Demand Generation Executive

On Direct Marketing Services; Pune District; On-site; INR 300,000 - 600,000; Full time

Benefits offered by this job

Learning and growth opportunities

Fast-paced, performance-driven work

Global campaigns exposure

Exposure to international clients

Job summary

On Direct Marketing Services is seeking a Demand Generation Executive to support B2B campaign execution for global clients. Freshers to 3 years experience in lead generation and digital outreach is welcomed.

The role involves identifying target accounts, executing multi-channel campaigns, building accurate databases and handing off qualified leads to sales teams. Strong English communication and data-driven mindset are essential.

Qualifications

• Freshers are welcome to apply.
• 1–3 years of experience in B2B lead generation, demand generation, inside sales, digital marketing, telemarketing, content syndication or a similar role will be preferred.
• Strong verbal and written English communication skills.
• Good interpersonal and listening skills.
• Interest in B2B marketing, sales and digital outreach.
• Comfortable working with data and conducting online research.
• Basic knowledge of MS Excel/Google Sheets and MS Office.
• Good attention to detail and ability to maintain accurate information.
• Strong follow-up and time-management skills.
• Target-oriented and comfortable working in a fast-paced environment.
• Positive attitude with a strong willingness to learn and grow.

Responsibilities

• Execute B2B demand generation and lead generation campaigns across multiple channels.
• Research and identify relevant companies, decision-makers and target accounts based on defined campaign criteria.
• Build, maintain and update accurate prospect and customer databases.
• Conduct prospect and market research to identify potential business opportunities.
• Engage prospects through email, telephone and other approved outreach channels.
• Understand prospect requirements and capture relevant information.
• Qualify leads against predefined campaign criteria and ensure accurate lead handover to the relevant teams.
• Perform data verification, cleansing and enrichment to maintain high-quality prospect information.
• Track campaign performance, lead volumes, conversion metrics and productivity against defined targets.
• Maintain accurate records in CRM and campaign management platforms.
• Coordinate with internal teams to ensure timely campaign execution.
• Follow campaign guidelines, quality standards and defined processes.
• Meet individual productivity, quality and campaign targets consistently.

Skills

Communication

B2B Lead Generation

Prospect Research

Lead Qualification

Data Management

Inside Sales

Email Outreach

CRM

Digital Marketing

MS Excel

Customer Engagement

Tools

CRM

MS Excel

Job description

Department: Demand Generation / Marketing

Experience: Freshers to 3 years

Employment Type: Full-time

Role Overview

We are looking for a Demand Generation Executive to support and execute B2B demand generation campaigns for global clients. The role involves identifying and engaging target audiences, executing multi-channel campaigns, generating and qualifying leads, maintaining campaign data and working closely with internal sales and marketing teams to deliver measurable results.

Freshers are welcome to apply. We are looking for candidates with strong communication skills, a willingness to learn and a genuine interest in B2B marketing, lead generation and digital outreach.

Key Responsibilities

• Execute B2B demand generation and lead generation campaigns across multiple channels.
• Research and identify relevant companies, decision-makers and target accounts based on defined campaign criteria.
• Build, maintain and update accurate prospect and customer databases.
• Conduct prospect and market research to identify potential business opportunities.
• Engage prospects through email, telephone and other approved outreach channels.
• Understand prospect requirements and capture relevant information.
• Qualify leads against predefined campaign criteria and ensure accurate lead handover to the relevant teams.
• Perform data verification, cleansing and enrichment to maintain high-quality prospect information.
• Track campaign performance, lead volumes, conversion metrics and productivity against defined targets.
• Maintain accurate records in CRM and campaign management platforms.
• Coordinate with internal teams to ensure timely campaign execution.
• Follow campaign guidelines, quality standards and defined processes.
• Meet individual productivity, quality and campaign targets consistently.

Candidate Profile

• Freshers are welcome to apply.
• Candidates with 1–3 years of experience in B2B lead generation, demand generation, inside sales, digital marketing, telemarketing, content syndication or a similar role will be preferred.
• Strong verbal and written English communication skills.
• Good interpersonal and listening skills.
• Interest in B2B marketing, sales and digital outreach.
• Comfortable working with data and conducting online research.
• Basic knowledge of MS Excel/Google Sheets and MS Office.
• Good attention to detail and ability to maintain accurate information.
• Strong follow-up and time-management skills.
• Target-oriented and comfortable working in a fast-paced environment.
• Positive attitude with a strong willingness to learn and grow.

Key Skills

Communication | B2B Lead Generation | Prospect Research | Lead Qualification | Data Management | Inside Sales | Email Outreach | CRM | Digital Marketing | MS Excel | Customer Engagement

What We Offer

• Opportunity to work on global B2B marketing campaigns
• Exposure to international markets and clients
• Hands-on experience in demand generation and lead management
• Learning and growth opportunities
• A fast-paced and performance-driven work environment