Search Engine Optimization Manager

Zenwork, Inc; Hyderabad; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

A prominent SaaS company in Hyderabad is seeking an experienced SEO/AEO Lead to own organic growth. You will build and execute strategies to drive users from search to signup, improve activation, and manage technical SEO. The ideal candidate will have strong technical skills, experience in content and schema implementation, and a data-driven approach to improve conversion rates. This role requires collaboration with development teams and a focus on experimentation and analytics.

Qualifications

• 6-9 years of experience in SEO/AEO, preferably in a B2B SaaS environment.
• Comfortable partnering with development/web teams on technical SEO.
• Practical experience in content structure and schema implementation.

Responsibilities

• Own organic growth for a product-led SaaS.
• Build and execute the SEO + AEO strategy.
• Drive PLG outcomes and improve conversion rates.
• Conduct keyword research and build topic clusters.
• Handle technical SEO including crawl/indexation and site architecture.
• Track performance in GA4/GSC and run experiments.

Skills

Technical SEO

AEO experience

Data analytics

Experimentation mindset

Job description

Experience:6-9years (B2B SaaS preferred)

Reporting to:Marketing / Growth Lead

Role overview

Own organic growth for a product-led SaaS (PLG) motion-driving users from Search + AI answers to self-serve signup/trial, improving activation, and increasing conversion to paid. You’ll lead SEO + AEO (Answer Engine Optimization) across technical SEO, content discoverability, and AI search visibility.

Key responsibilities

• Build and execute the SEO + AEO strategy (technical SEO, on-page, content SEO, authority).
• Drive PLG outcomes: improve organic → signup/trial conversion, and partner with Product to strengthen activation journeys from landing pages into product.
• Conduct keyword + question research; build topic clusters aligned to ICP, jobs-to-be-done, and product use cases.
• Own technical SEO: crawl/indexation, site architecture, CWV, redirects, canonicals, schema, sitemaps/robots, duplication.
• Improve AEO “answerability”: clear definitions, concise answers, FAQs, step-by-step sections, entity coverage, internal linking.
• Implement/QA structured data to improve machine readability and SERP/AI surfaces.
• Track performance in GA4/GSC; run experiments to lift CTR/CVR and report on signups, activation influence, and revenue impact.

Success measures

• Growth in non-brand organic traffic to priority pages
• Higher signup/trial conversion rate from organic
• Improved activation signals tied to organic journeys
• Better technical health (index coverage, CWV, crawl efficiency)
• Increased visibility in AI-generated answers/SERP features

Requirements

• Strong technical SEO; comfortable partnering with dev/web teams.
• Practical AEO experience (content structure, entities, schema, trust signals).
• Data-first and experimentation mindset (CRO + analytics).