Search Engine Optimization Manager

TLC DigiTech Pvt. Ltd.

Delhi

On-site

INR 600,000 - 900,000

Full time

10 days ago

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Job summary

TLC DigiTech Pvt. Ltd. in India seeks a Growth Executive - Organic (SEO + GEO) to drive sustainable organic growth across traditional search engines and AI-driven discovery platforms.

You will implement on-page, off-page and technical SEO, conduct keyword research, collaborate with content teams, and monitor performance with Google Analytics and Google Search Console. Knowledge of GEO concepts and AI-led answers is a plus.

Qualifications

  • Graduation required; Master's degree preferred.
  • 3-4 years of experience in Growth Marketing.
  • Experience in SEO/organic growth and GEO concepts.

Responsibilities

  • Execute organic growth strategies across SEO and GEO.
  • Optimize visibility across search engines and AI-powered discovery platforms.
  • Conduct keyword research, intent mapping, and opportunity analysis.
  • Implement on-page, off-page, and technical SEO best practices.
  • Optimize content for AI-led answers and zero-click discovery.
  • Collaborate with content teams to create SEO- and GEO-friendly content.
  • Monitor performance using analytics tools (GA, GSC) and SEO tools.
  • Conduct technical SEO audits covering speed, mobile, and crawlability.
  • Implement schema, structured data and entity-based optimization.
  • Perform competitor and market analysis across search and AI platforms.

Skills

SEO
GEO concepts
AI-driven search
Keyword research
Content strategy
Technical SEO
On-page optimization
Link-building
CMS familiarity
HTML/CSS basics

Education

Graduation
Master's degree

Tools

Ahrefs
SEMrush
Screaming Frog
Moz
Google Analytics
Google Search Console

Job description

Role: Growth Executive - Organic (SEO + GEO)

Job Purpose

The Growth Executive - Organic (SEO + GEO) is responsible for driving sustainable organic growth across traditional search engines and emerging AI-driven discovery platforms such as ChatGPT, Google SGE, Gemini, and Perplexity.

Key Responsibilities
  • Execute organic growth strategies across SEO and Generative Engine Optimization (GEO)
  • Optimize visibility across search engines and AI-powered discovery platforms
  • Conduct keyword research, intent mapping, and opportunity analysis
  • Implement on-page, off-page, and technical SEO best practices
  • Optimize content for AI-led answers, conversational queries, and zero-click discovery
  • Collaborate with content teams to create SEO- and GEO-friendly content
  • Monitor performance using Google Analytics, Search Console, and SEO tools
  • Conduct technical SEO audits covering speed, mobile, and crawlability
  • Implement schema, structured data, and entity-based optimization
  • Perform competitor and market analysis across search and AI platforms
Education, Experience and Competencies

Education Required: Graduation and Preferred Master Degree.

Experience

3 - 4 years of experience in Growth Marketing

Technical & Skill Set
  • 2-4 years of experience in SEO or organic growth
  • Awareness of AI-driven search and GEO concepts preferred
  • Strong knowledge of SEO tools (Ahrefs, SEMrush, Screaming Frog, Moz)
  • Proficiency in Google Analytics and Google Search Console
  • Understanding of technical SEO, content strategy, and link-building
  • Familiarity with CMS platforms
  • Basic knowledge of HTML/CSS is a plus
  • Awareness of AI-driven search and GEO concepts preferred
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