KOL Manager (Crypto)

Mudrex; Bengaluru; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

Mudrex is seeking a KOL Manager (Crypto) in Bengaluru to build and manage influencer relationships and campaigns, driving brand visibility in crypto, commodities, and trading spaces. You will track ROI and collaborate with content and performance marketing teams.

You will negotiate deals, nurture creators, and stay ahead of crypto trends to optimize spend while delivering measurable results in a fast-growing platform.

Qualifications

• 2-4 years of experience in influencer marketing in equity markets, crypto, commodities or other trading-related domains.
• Strong understanding of trading ecosystems, cryptocurrency, and commodities.
• Proven experience in managing influencer campaigns on YouTube and Instagram with measurable ROI.
• A strong network within the crypto/commodities creator community is a major plus.
• Excellent communication, negotiation, and relationship management skills.
• Data-driven mindset with the ability to analyze performance metrics and optimize campaigns.
• Ability to multitask and work in a fast-paced, high-growth environment.

Responsibilities

• Influencer Partnerships: Identify, onboard, and manage collaborations with YouTube creators, Instagram influencers, and live trading communities relevant to crypto and finance.
• Community Building: Develop and nurture long-term relationships with key influencers, streamers, and content creators to form a loyal creator ecosystem.
• Campaign Management: Plan, negotiate, and execute influencer campaigns end-to-end, from briefing and content approvals to tracking deliverables and outcomes.
• Performance Tracking: Monitor campaign analytics and measure ROAS, engagement, CTR, and conversion rates to optimize influencer spend.
• Negotiations & Budgeting: Secure cost-effective deals while maintaining content quality and alignment with brand goals.
• Trend Analysis: Stay updated on crypto trends, creator economy shifts, and social platform algorithm updates to inform campaign strategy.
• Cross-Team Collaboration: Work closely with the brand, content, and performance marketing teams to integrate influencer campaigns into broader marketing goals.

Skills

Influencer marketing

ROI tracking

YouTube

Instagram

Negotiation

Relationship management

Data-driven

Job description

About Us

We’re at Mudrex are building one of India’s most trusted and dynamic tokenised assets platforms empowering traders to explore the future of digital assets with confidence. With a fast-growing user base and an active trading community within commodities, US Stocks and cryptocurrency, we’re now looking to expand our creator and KOL/influencer ecosystem to scale user engagement and brand visibility across platforms like YouTube, Instagram and Telegram.

Role Overview

We’re looking for a KOL Manager (Crypto) who lives and breathes futures trading and crypto, someone who understands both creators and traders. You’ll be responsible for building and managing relationships with influencers, YouTubers, and live traders, affiliate partners; planning and executing performance-driven influencer campaigns; and tracking ROI across multiple content formats.

Key Responsibilities

• Influencer Partnerships: Identify, onboard, and manage collaborations with YouTube creators, Instagram influencers, and live trading communities relevant to crypto and finance.

• Community Building: Develop and nurture long-term relationships with key influencers, streamers, and content creators to form a loyal creator ecosystem.

• Campaign Management: Plan, negotiate, and execute influencer campaigns end-to-end, from briefing and content approvals to tracking deliverables and outcomes.

• Performance Tracking: Monitor campaign analytics and measure ROAS, engagement, CTR, and conversion rates to optimize influencer spend.

• Negotiations & Budgeting: Secure cost-effective deals while maintaining content quality and alignment with brand goals.

• Trend Analysis: Stay updated on crypto trends, creator economy shifts, and social platform algorithm updates to inform campaign strategy.

• Cross-Team Collaboration: Work closely with the brand, content, and performance marketing teams to integrate influencer campaigns into broader marketing goals.

Requirements

• 2-4 years of experience in influencer marketing in equity markets, crypto, commodities or other trading-related domains.

• Strong understanding of trading ecosystems, cryptocurrency, and commodities.

• Proven experience in managing influencer campaigns on YouTube and Instagram with measurable ROI.

• A strong network within the crypto/commodities creator community is a major plus.

• Excellent communication, negotiation, and relationship management skills.

• Data-driven mindset with the ability to analyze performance metrics and optimize campaigns.

• Ability to multitask and work in a fast-paced, high-growth environment.

Preferred

• Prior experience at a crypto platform, trading platform, or fintech startup.

• Exposure to influencer marketing or creator growth programs.

• Comfort working with performance tools and data analysis.