Assistant Manager - Influencer Marketing

Cavaathleisure; Bengaluru; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Cavaathleisure is seeking an Assistant Manager - Influencer Marketing to own influencer initiatives, creator partnerships, brand collaborations, and PR activities that drive awareness and engagement. This is a highly execution-focused role requiring strong creator relationships, campaign management, and data-driven reporting.

The ideal candidate communicates effectively, stays organized, and is able to scale with a fast-growing brand in Bengaluru.

Qualifications

• 3–5 years of experience in influencer marketing, creator partnerships or PR.
• Excellent written and verbal communication abilities.
• Strong relationship-building and stakeholder management skills.
• Comfortable with numbers, metrics and performance reporting.
• High ownership mindset and attention to detail in a fast-paced startup.

Responsibilities

• Own influencer marketing initiatives end-to-end from outreach to reporting.
• Build and manage a network of influencers, creators and partners.
• Coordinate brand collaborations and PR activities to boost visibility.
• Track campaign performance, generate insights and optimize future efforts.
• Collaborate with internal teams to execute campaigns on time with quality.

Skills

Influencer marketing

Creator partnerships

Public relations

Analytics & reporting

Communication skills

Project management

Stakeholder management

Startup mindset

Job description

About the Role

We are looking for an Assistant Manager - Influencer Marketing to own and execute influencer marketing initiatives, creator partnerships, brand collaborations, and PR activities that drive awareness, engagement, and brand visibility.

This is a highly execution-focused role that requires someone who can build strong creator relationships, manage multiple campaigns simultaneously, work comfortably with numbers, and ensure seamless execution from outreach to reporting.

The ideal candidate is an excellent communicator, highly organized, data-driven, and someone we can invest in for the long term as the company scales.

Key Responsibilities:

1. Influencer Marketing

• Build and manage a strong network of influencers, creators, and content partners.
• Identify creators aligned with campaign objectives and target audiences.
• Execute influencer campaigns end-to-end, including outreach, negotiations, onboarding, briefing, content approvals, and reporting.
• Manage relationships with creators, agencies, and external partners.
• Ensure timely campaign delivery and high-quality execution.
• Track creator performance and optimize future collaborations based on learnings and data.

2. Campaign Execution

• Coordinate with internal stakeholders to execute marketing campaigns efficiently.
• Create campaign trackers, timelines, and execution plans.
• Manage multiple campaigns simultaneously and ensure timely delivery.
• Maintain high standards of execution and stakeholder communication.

3. Brand Collaborations

• Identify and execute relevant brand partnership opportunities.
• Coordinate collaboration campaigns from planning through execution.
• Build and maintain relationships with partner brands and communities.

4. Public Relations (PR)

• Support PR initiatives to improve brand visibility and awareness.
• Coordinate with PR agencies, media partners, and relevant stakeholders.
• Assist with media outreach, founder visibility initiatives, product launches, and brand announcements.
• Track and maintain records of media coverage and PR outcomes.

5. Analytics & Reporting

• Track campaign performance through dashboards and reporting tools.
• Analyze creator performance, engagement metrics, campaign effectiveness, and ROI.
• Generate actionable insights and recommendations based on campaign data.
• Maintain campaign reports, trackers, and performance summaries.

What We’re Looking For

• 3-5 years of experience in influencer marketing, creator partnerships, PR, or related marketing roles.
• Excellent written and verbal communication skills.
• Strong relationship-building and stakeholder management abilities.
• Comfortable working with numbers, campaign metrics, and performance reporting.
• Strong organizational and project management skills.
• High ownership mindset and attention to detail.
• Ability to thrive in a fast-paced startup environment.
• Someone looking to grow with the organization and build a long-term career.