Key Accounts Manager - Modern Trade

Vishwa Management Services; India; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Vishwa Management Services in India seeks a seasoned FMCG sales professional to drive growth across Modern Trade channels and key accounts. You will plan and implement JBPs, manage promotions, pricing, and shelf visibility to achieve business targets.

The role requires 4–8 years of experience in Modern Trade / Key Accounts / FMCG Sales, strong negotiation and analytical skills, and MBA preferred. You will collaborate with Brand, Supply Chain, Finance, and Commercial teams for seamless execution.

Qualifications

• 4–8 years of experience in Modern Trade / Key Accounts / FMCG Sales.
• Experience with national or regional Modern Trade customers.
• MBA from Tier 1/2 institute is highly preferred.

Responsibilities

• Drive sales growth and hit targets across Modern Trade accounts.
• Build and manage relationships with national/regional retail chains.
• Develop and execute Joint Business Plans with customers.
• Plan trade promotions, assortment, pricing, and in-store activations.
• Collaborate with Brand, Category, Supply Chain, Finance, and Commercial teams.
• Manage customer P&L, trade spends, and promotional budgets.
• Analyze sales performance, off-takes, and shopper insights.
• Ensure stock planning, replenishment, and operational excellence across accounts.
• Identify growth opportunities within Modern Trade and implement strategies.

Skills

Modern Trade

Key Accounts

FMCG Sales

Sales Growth

Education

MBA (preferred)

Job description

Key Responsibilities

• Drive sales growth and achieve business targets across leading Modern Trade accounts.
• Build and manage strategic relationships with key national and regional retail chains.
• Develop and execute Joint Business Plans (JBPs) with customers.
• Plan and implement trade promotions, assortment, pricing, visibility, and in-store activations.
• Collaborate with Brand, Category, Supply Chain, Finance, and Commercial teams for seamless execution.
• Manage customer-wise P&L, trade spends, and promotional budgets.
• Analyze sales performance, off-takes, market trends, and shopper insights to drive business growth.
• Ensure efficient stock planning, replenishment, and operational excellence across accounts.
• Identify new growth opportunities within Modern Trade and recommend winning strategies.

Ideal Candidate

• 4-8 years of experience in Modern Trade / Key Accounts / FMCG Sales.
• Strong exposure to managing national or regional Modern Trade customers.
• Excellent commercial acumen with experience in customer negotiations and P&L management.
• Strong analytical skills and ability to work with cross-functional teams.
• MBA from a Tier 1 or Tier 2 institute is highly preferred.