Key Accounts Manager

Bharat Serums and Vaccines; Chennai District; On-site; INR 350,000 - 540,000; Full time

Job summary

Bharat Serums and Vaccines (BSV) invites dynamic Field Sales professionals to expand our pharma portfolio across assigned key accounts in Tamil Nadu. You will meet doctors and hospital decision-makers, implement marketing strategies, conduct CMEs, ensure product availability, and drive growth of key brands through active customer engagement and market intelligence.

Experience: 1–3 years in pharma selling; B Sc / B Pharma preferred, MBA Marketing a plus.

Qualifications

• 1–3 years of experience in pharma selling.
• B.Sc or B.Pharma graduate.
• MBA in Marketing is an added advantage.

Responsibilities

• Meeting key decision makers / doctors in assigned key accounts and create a high science image for BSV.
• Implementation of marketing strategies conduct CMEs and customer engagement activities.
• Ensure availability of stocks at all designated stocking points and liaise for product supplies to customers.
• Regular visits to key decision makers in assigned key accounts - departmental heads (HODs), consultants, institution heads, nurses, institution pharmacists and purchase department.
• Identify and analyze business potential for multi-specialty product range at assigned key accounts through relationship with Key Doctors and Key Hospitals.
• Follow up on key accounts evolution.
• Propose new Key Accounts changes if any.
• Analyze the prescription habits of the KOL, check his/ her consideration of our products, his/ her publications and ensure his/her influence in the medical community.
• Market intelligence: Regularly update market feedback to reporting manager and Product Management team.
• Focus and grow the key brands. Execute prelaunch activities & ensure success of New launches.
• Ensure the stipulated customer coverage and frequency. A complete track and database of the key accounts that reflects how they could impact in our sales.
• Coordination with distribution channel to facilitate adherence.
• Demonstrate the reconstitution or administration of the drug to customers.

Education

B.Sc / B Pharma

MBA Marketing (advantage)

Job description

Role & responsibilities :

• Meeting key decision makers / doctors in assigned key accounts and create a high science image for BSV.
• Implementation of marketing strategies conduct CMEs and customer engagement activities.
• Ensure availability of stocks at all the designated stocking points and liaise for product supplies to customers.
• Regular visits to key decision makers in assigned key accounts - departmental heads (HODs), consultants, institution heads, nurses, institution pharmacists and purchase department
• Identify and analyze business potential for multi-specialty product range at assigned key accounts through relationship with Key Doctors and Key Hospitals.

• - Follow up on key accounts evolution
• - Propose new Key Accounts changes if any
• - Analyze the prescription habits of the KOL, check his/ her consideration of our products, his/ her publications and ensure his/her influence in the medical community

• Market intelligence: Regularly update market feedback to reporting manager and Product Management team.
• Focus and grow the key brands. Execute prelaunch activities & ensure success of New launches
• Ensure the stipulated customer coverage and frequency. A complete track and database of the key accounts that reflects how they could impact in our sales.
• Coordination with distribution channel to facilitate adherence.

Demonstrate the reconstitution or administration of the drug to customers.

Preferred candidate profile :

Experience

• 1-3 Yrs experience in pharma selling.

Qualification

• B.Sc / B Pharma graduate.
• MBA Marketing will be an added advantage.