Key Accounts, Influencer Marketing (Sales)

Jiostar; Mumbai; On-site; INR 3,500,000 - 6,500,000; Full time

Job summary

Jiostar Mumbai invites a seasoned Key Accounts & Influencer Marketing leader to drive national brand campaigns, maximize revenue and sharpen margin through strategic partnership ownership. You will craft annual plans, assemble scalable influencer packages, and translate client strategies into actionable roadmaps across platforms.

Collaborating with content, marketing and sales teams, you will negotiate terms, manage cross‑functional delivery, and push for measurable growth in share of wallet and

Qualifications

• MBA or equivalent with 8+ years in related fields.
• Proven success in media sales, brand solutions or integrated marketing.
• Deep knowledge of digital advertising formats and ad-tech.
• Strong relationships with clients and agencies in national brands.

Responsibilities

• Develop annual and quarterly strategic account plans with revenue targets.
• Create influencer packages aligned to growth priorities.
• Translate brand strategies into influencer roadmaps for national brands.
• Lead commercial negotiations including pricing, scopes and terms.
• Collaborate across content, marketing and sales to maximize revenue.

Skills

Sales & Brand Solutions

Digital Media Strategy

Client Relations

Negotiation & Commercials

Education

MBA

Job description

Key Accounts, Influencer Marketing will lead conversion & growth of national brand accounts for IM campaigns acting as primary strategic partner & commercial owner for clients. Build & execute strategies to maximize revenue, margin & share of wallet across brand portfolio. Cross-functional collaboration to deliver integrated influencer solutions aligned with client’s objectives

About the team:

Team is responsible for driving revenue through strategic commercialization of the company’s owned fictional and non-fictional IP assets. The team partners with national and regional brands leverage these IPs into influencer marketing campaigns, delivering impactful brand narratives and measurable business outcomes. Working crossfunctionally with content, marketing, and sales units, the team develops innovative partnership models that enhance brand engagement and IP value playing a critical role in maximizing the commercial potential and visibility of the

company’s creative assets.

Key Responsibilities

• Develop annual and quarterly strategic account plans per national brand, with clear revenue, margin, and penetration targets by category and campaign type
• Identify, build, and pitch scalable influencer “packages” (e.g., cross‑platform creator bundles, category solutions, seasonal IPs) mapped to brand/category growth priorities.
• Translate client brand/category strategies into influencer marketing roadmaps (e.g., launch, consideration, advocacy, social commerce) for each national brand
• Work with internal influencer / creator teams to curate the right mix of macro, micro, and nano creators by category, audience, region, and platform for national deals
• Lead commercial and legal negotiations with national brands, including scope, rate cards, package pricing, SLAs, usage rights, exclusivities, and cancellation terms.

Skills & Attributes for success

• Strong sales & brand solutions expertise - proven track record in media sales, brand solutions or integrated marketing roles within digital marketing (brand & agency) or media ecosystem.
• Deep understanding of Digital media ecosystem - strong grasp of digital advertising formats, platforms, ad-tech and campaign workflows.
• Strong client relationships & negotiation expertise - established relationships with LCS/MM clients and agency partners.
• Understanding of IM domain - knowledge of IM workflows creator selection, campaign planning, execution, measurement & pricing models.

Preferred Education & Experience

• Masters in business administration with 8+ years of work experience in related field.
• Strong experience in key account management, enterprise sales, or strategic partnerships in Media Industry.