Assistant Manager - Key Accounts, Influencer Marketing (Sales)

Jiostar; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

JioStar is looking for an Associate Director - Key Accounts, Influencer Marketing in Mumbai to lead the conversion and growth of national brand accounts for IM campaigns. The role requires building and executing strategies to maximize revenue, margin, and share of wallet across the brand portfolio.

The ideal candidate should possess strong sales and brand solutions expertise with at least 4+ years of experience in media sales or digital marketing. The position offers an equal opportunity work environment promoting diversity.

Qualifications

• 4+ years of work experience in a related field.
• 4-6 years in sales and strategy within the Influencer Marketing ecosystem.

Responsibilities

• Develop strategic account plans per national brand with clear revenue and margin targets.
• Identify and pitch scalable influencer packages mapped to brand growth priorities.
• Translate client strategies into influencer marketing roadmaps for each brand.
• Curate the right mix of creators for national deals.
• Lead commercial and legal negotiations with national brands.

Skills

Sales expertise

Brand solutions expertise

Digital media ecosystem understanding

Client relationship building

Negotiation expertise

Education

Master's in business administration

Job description

Associate Director - Key Accounts, Influencer Marketing will lead conversion & growth of national brand accounts for IM campaigns acting as primary strategic partner & commercial owner for clients. Build & execute strategies to maximize revenue, margin & share of wallet across brand portfolio. Cross-functional collaboration to deliver integrated influencer solutions aligned with client’s objectives

About the team

Team is responsible for driving revenue through strategic commercialization of the company’s owned fictional and non-fictional IP assets. The team partners with national and regional brands leverage these IPs into influencer marketing campaigns, delivering impactful brand narratives and measurable business outcomes. Working cross-functionally with content, marketing, and sales units, the team develops innovative partnership models that enhance brand engagement and IP value playing a critical role in maximizing the commercial potential and visibility of the company’s creative assets.

Key Responsibilities

• Develop annual and quarterly strategic account plans per national brand, with clear revenue, margin, and penetration targets by category and campaign type
• Identify, build, and pitch scalable influencer “packages” (e.g., cross‑platform creator bundles, category solutions, seasonal IPs) mapped to brand/category growth priorities.
• Translate client brand/category strategies into influencer marketing roadmaps (e.g., launch, consideration, advocacy, social commerce) for each national brand
• Work with internal influencer / creator teams to curate the right mix of macro, micro, and nano creators by category, audience, region, and platform for national deals
• Lead commercial and legal negotiations with national brands, including scope, rate cards, package pricing, SLAs, usage rights, exclusivities, and cancellation terms.

Skills & Attributes for success

• Strong sales & brand solutions expertise - proven track record in media sales, brand solutions or integrated marketing roles within digital marketing (brand & agency) or media ecosystem
• Deep understanding of Digital media ecosystem - strong grasp of digital advertising formats, platforms, ad-tech and campaign workflows
• Strong client relationships & negotiation expertise - established relationships with LCS/MM clients and agency partners
• Understanding of IM domain - knowledge of IM workflows creator selection, campaign planning, execution, measurement & pricing models

Preferred Education & Experience

• Master's in business administration with 4+ years of work experience in related field.
• 4-6 years of work experience in sales and strategy within the Influencer Marketing ecosystem.

JioStar is an equal opportunity employer. The company values diversity and its mission is to create a workplace where everyone can bring their authentic selves to work. The company ensures that the work environment is free from any discrimination against persons with disabilities, gender, gender identity and any other characteristics or status that is legally protected.