Key Account Manager- Modern Trade

VIP; Bengaluru; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

VIP in Bengaluru seeks an experienced sales professional to lead key accounts in Modern Trade, driving sales of travel bags, accessories and handbags through premium chains. You will manage monthly and quarterly targets, negotiate terms with retailers, and coordinate cross-functionally to optimize stock, pricing and promotions.

The role requires 5+ years in key accounts sales and an MBA/graduate degree, with a focus on building brand equity and efficient supply chain collaboration.

Qualifications

• Experience: 5+ years in key accounts and sales.
• MBA or graduate with strong business acumen.
• Experience in Modern Trade / LFS operations preferred.

Responsibilities

• Drive sales through premium LFS/department stores for travel bags, accessories and handbags.
• Deliver monthly/quarterly/annual business targets for the Chains by location.
• Negotiate TOT parameters with Chains to drive growth.
• Strengthen brand equity through promotions and in-store activations.
• Stock planning and forecasting to minimize stockouts and reduce lead time.
• Provide market intelligence on stock, competition, pricing and product placement.
• Coordinate with marketing, commercial, legal and supply chain teams.
• Lead reviews with accounts and regional ops to address challenges and opportunities.
• Develop monthly/quarterly activity calendar for the respective chain.

Skills

Leadership

Communication

Analytical

Strategic thinking

Education

MBA/Graduate

Job description

Objective:

The incumbent will play a key role in delivering the overall Modern Trade objectives, managing key National chains, strategizing/executing shopper activities to drive sales in accordance with the companies' policies and strategies.

Job Responsibilities:

Drive sales through the premium LFS/ departmental stores (Shoppers/ Lifestyle/ Centro/ Pantaloons etc.) for Travel bags, Accessories and Handbags.

Deliver monthly/ quarterly/ annual Business as per the Joint Business Planning for the Chains by location.

Negotiate and drive the TOT parameters with Chains to drive effective and sustainable growth.

Strengthen the brand equity and loyalty amongst consumers through initiatives like promotions & in-store activations.

Responsible for stock planning & forecasting to ensure low stock outs, faster delivery schedules and reduced lead-time.

Market intelligence to keep tab of stock availability, competition mapping, recommending price and product placements.

Act as a link between the partners and internal stakeholders like marketing, commercial, legal and supply chain.

Lead reviews with key accounts and regional operations teams to understand challenges and mitigate the gaps/ optimize business opportunities.

Develop monthly/Quarterly activity calendar for the respective Chain.

Skills and Competencies

Leadership Communication skills

Innovative Analytical

Strategic thinking

Functional Competencies

Market Analysis
Sales and Business Development
Modern Trade Operations/ LFS Operations
Account management
Product / Pricing / Competition knowledge

Candidate Requirements:

• Experience: 5+ years in key accounts and sales
• Educational Qualification: MBA/Graduate