KEY Account Manager - E-Commerce

Bajaj Electricals; Bengaluru; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Bajaj Electricals Ltd is seeking a marketplace and e-commerce specialist to drive growth across online accounts, optimize product visibility, and manage performance marketing to achieve revenue targets.

You will coordinate inventory, pricing, content, and order fulfilment while leveraging data insights to improve performance on Amazon, Flipkart, and other platforms. Strong analytical and cross-functional collaboration with supply chain and marketing teams are essential.

Responsibilities

• Deliver marketplace revenue, GMV, margin and market share targets.
• Develop and execute Joint Business Plans (JBPs) with key online platforms.
• Drive category growth through assortment expansion and promotional planning.
• Identify new business opportunities within assigned marketplaces.
• Plan and execute sales campaigns across Amazon, Flipkart, Reliance Digital, Croma, Tata Neu and other strategic marketplaces.
• Monitor daily sales performance and initiate corrective actions.
• Ensure achievement of monthly, quarterly and annual sales targets.
• Execute marketplace advertising campaigns.
• Optimize sponsored ads, keyword campaigns and product visibility.
• Monitor campaign ROI, ROAS, conversion rates and customer acquisition metrics.
• Analyze traffic, conversion, repeat purchase and competitor performance.
• Monitor pricing trends, assortment gaps and share of search.
• Generate actionable insights to improve sales performance.
• Maintain optimum inventory levels across platforms.
• Ensure high fill rates and minimize stock-outs.
• Work closely with demand planning and supply chain teams to improve product availability.
• Forecast account-level demand.
• Track sell-through and replenishment cycles.
• Improve inventory productivity and reduce aging stock.
• Ensure product listings are accurate, complete and optimized.
• Improve product discoverability through enhanced content.
• Monitor ratings, reviews and customer feedback.
• Monitor order fulfilment KPIs.
• Ensure adherence to platform SLAs.
• Support resolution of customer grievances and operational escalations.
• Monitor marketplace pricing compliance.
• Support promotional pricing decisions.
• Track profitability by platform, category and SKU.

Skills

Data Analytics

Market Intelligence

Performance Marketing

Financial Acumen

Inventory & Supply Chain Management

Platform Stock Management

Marketplace Advertising

ROI Optimization

D2C Planning & Execution

Content Management

Pricing & Promotion Management

Catalog Analytics

Job description

Job Purpose

Drive profitable growth across assigned e-commerce accounts by managing marketplace relationships, maximizing product visibility, ensuring superior availability, executing performance marketing initiatives, and delivering revenue and margin targets through data-driven account management.

Key Deliverables

1. Business Growth & Account Management

• Deliver marketplace revenue, GMV, margin and market share targets.
• Develop and execute Joint Business Plans (JBPs) with key online platforms.
• Drive category growth through assortment expansion and promotional planning.
• Identify new business opportunities within assigned marketplaces.

2. Marketplace Sales Execution

• Plan and execute sales campaigns across Amazon, Flipkart, Reliance Digital, Croma, Tata Neu and other strategic marketplaces.
• Monitor daily sales performance and initiate corrective actions.
• Ensure achievement of monthly, quarterly and annual sales targets.

3. Performance Marketing

• Execute marketplace advertising campaigns.
• Optimize sponsored ads, keyword campaigns and product visibility.
• Monitor campaign ROI, ROAS, conversion rates and customer acquisition metrics.

4. Analytics & Market Intelligence

• Analyze traffic, conversion, repeat purchase and competitor performance.
• Monitor pricing trends, assortment gaps and share of search.
• Generate actionable insights to improve sales performance.

5. Inventory & Supply Chain Management

• Maintain optimum inventory levels across platforms.
• Ensure high fill rates and minimize stock-outs.
• Work closely with demand planning and supply chain teams to improve product availability.

6. Platform Stock Management

• Forecast account-level demand.
• Track sell-through and replenishment cycles.
• Improve inventory productivity and reduce aging stock.

7. Content & Catalogue Management

• Ensure product listings are accurate, complete and optimized.
• Improve product discoverability through enhanced content.
• Monitor ratings, reviews and customer feedback.

8. Order Fulfilment & Customer Experience

• Monitor order fulfilment KPIs.
• Ensure adherence to platform SLAs.
• Support resolution of customer grievances and operational escalations.

9. Pricing & Profitability Management

• Monitor marketplace pricing compliance.
• Support promotional pricing decisions.
• Track profitability by platform, category and SKU.

Functional Skills

• Data Analytics
• Market Intelligence
• Performance Marketing
• Financial Acumen
• Inventory & Supply Chain Management
• Platform Stock Management
• Marketplace Advertising
• ROI Optimization
• D2C Planning & Execution
• Content Management
• Pricing & Promotion Management
• Catalog Analytics