E-commerce Specialist

Lifecell; Chennai; On-site; INR 558,000 - 837,000; Full time

Job summary

Lifecell in Chennai, India, is hiring for a Marketplace Advertising role focused on Amazon and Flipkart campaigns. The position involves planning, executing, and optimising ads to drive sales and profitability.

You will manage various ad formats, monitor key metrics, and implement data-driven improvements across campaigns. A strong understanding of marketplace advertising is required to succeed in this role.

Responsibilities

• Plan, execute, and optimise advertising campaigns across Amazon Ads and Flipkart Ads.
• Manage Sponsored Products, Sponsored Brands, display ads, and other formats.
• Monitor ROAS, ACOS, CPC, CTR, conversion rates, and advertising spends.
• Identify high-performing keywords, search terms, products, and audience segments to scale sales efficiently.
• Conduct keyword research, competitor analysis, and search-term optimisation.
• Develop campaign structures, bidding strategies, budgets, and performance improvement plans.
• Track daily campaign performance and implement corrective actions to achieve sales and profitability targets.

Job description

Marketplace Advertising Amazon & Flipkart

• Plan, execute, and optimise advertising campaigns across Amazon Ads and Flipkart Ads.
• Manage Sponsored Products, Sponsored Brands, display ads, and other relevant marketplace advertising formats.
• Monitor and optimise ROAS, ACOS, TACOS, CPC, CTR, conversion rates, and advertising spends.
• Identify high-performing keywords, search terms, products, and audience segments to scale sales efficiently.
• Conduct keyword research, competitor analysis, and search-term optimisation.
• Develop campaign structures, bidding strategies, budgets, and performance improvement plans.
• Track daily campaign performance and implement corrective actions to achieve sales and profitability targets.

2. Catalog Management & Product Listing Optimisation

• Own end-to-end catalog management across Amazon and Flipkart.
• Create, update, and optimise product listings, including titles, bullet points, descriptions, attributes, backend keywords, and product images.
• Ensure catalog accuracy, content quality, product discoverability, and compliance with marketplace guidelines.
• Monitor listing health, suppressed ASINs/SKUs, stranded inventory, and content-related issues.
• Work with creative and content teams to improve product detail pages and conversion rates.
• Implement catalog optimisation strategies based on search trends, customer reviews, competitor benchmarks, and listing performance.

3. Pricing & Promotion Management

• Develop and manage marketplace pricing strategies to drive sales while maintaining healthy contribution margins.
• Monitor competitor pricing, discounts, promotions, and marketplace price fluctuations.
• Plan and execute promotional campaigns during major sale events and seasonal periods.
• Evaluate the impact of discounts, coupons, deals, and price changes on sales, conversion, and profitability.
• Maintain pricing consistency across channels, wherever applicable.
• Coordinate with sales, finance, and supply chain teams to ensure pricing and promotional decisions align with business objectives.

4. Marketplace Business Growth

• Drive monthly sales, revenue, order volume, and profitability targets across Amazon and Flipkart.
• Analyse business performance by SKU, category, campaign, and marketplace.
• Identify growth opportunities through product launches, assortment expansion, bundling, and cross-selling.
• Track ratings, reviews, customer feedback, and competitor activity to identify improvement areas.
• Coordinate with marketplace account managers and internal teams to resolve operational and business issues.

5. Reporting & Analytics

• Prepare daily, weekly, and monthly marketplace performance reports.
• Analyse sales, traffic, conversion rates, advertising efficiency, product-level profitability, and inventory availability.
• Build and maintain performance dashboards using Excel or Google Sheets.
• Identify gaps against targets and recommend data-backed corrective actions.
• Run structured experiments on bids, keywords, pricing, creatives, and promotions, measuring results against defined benchmarks.