Key Account Manager

Times Internet; Mumbai; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Times Internet in Mumbai is seeking a senior sales professional to build and manage a strong pipeline across brands, media agencies, and strategic advertisers. You will meet clients, understand briefs, and translate needs into tailored sponsorship or branded content proposals.

You will own the end-to-end sales process, pursue revenue targets, and cultivate deep relationships to unlock ongoing opportunities across IB's IPs and capabilities.

Qualifications

• 5+ years of proven sales/business-development experience in digital content, social media and branded content.
• Strong existing network across major media agencies and leading brand advertisers.
• Experience with monthly closing, MIS/P&L and cash-flow reporting.

Responsibilities

• Build and manage a strong pipeline of new business across major brands, media agencies and other strategic advertisers.
• Meet clients and agency teams regularly to understand business priorities, campaign briefs, product launches and marketing challenges.
• Pitch branded content, social media, influencer marketing, events, experiences and integrated sponsorship opportunities.
• Translate client needs into commercially relevant opportunities, working with Brand Solutions to develop tailored proposals and integrations.
• Own the sales process from prospecting and relationship development through proposal, negotiation and commercial closure.
• Achieve agreed monthly, quarterly and annual revenue targets and maintain an accurate view of pipeline, probability and expected closure.
• Develop and deepen relationships across major media agencies, brand marketing teams and key decision-makers in the advertiser ecosystem.

Skills

Sales

Business Development

Account Management

Negotiation

Education

Bachelor's degree in Marketing/Business

Job description

At Times Internet, we create premium digital products that simplify and enhance the lives of millions. As India’s largest digital products company, we have a significant presence across a wide range of categories, including News, Sports, Fintech, and Enterprise solutions.

Our portfolio features market-leading and iconic brands such as Times IB Studio Limited, TOI, ET, NBT, Cricbuzz, Times Prime, Times Card, Indiatimes, Whatshot, Abound, Willow TV, Tech gig and Times Mobile among many more. Each of these products is crafted to enrich your experiences and bring you closer to your interests and aspirations.

About the Business Unit

Times IB Studio Limited is a premier digital platform at the forefront of India's entertainment landscape. Renowned for its dynamic storytelling and real-time coverage, the brand brings audiences the latest in Bollywood, celebrity culture, fashion, lifestyle, and entertainment. With a powerful digital presence and a highly engaged community, Instant Bollywood has established itself as a trusted destination for compelling content that informs, entertains, and sparks conversations across 40.3 millions of viewers.

About the Role

• Build and manage a strong pipeline of new business across major brands, media agencies and other strategic advertisers.
• Meet clients and agency teams regularly to understand business priorities, campaign briefs, product launches and marketing challenges.
• Pitch branded content, social media, influencer marketing, events, experiences and integrated sponsorship opportunities.
• Translate client needs into commercially relevant opportunities, working with Brand Solutions to develop tailored proposals and integrations.
• Own the sales process from prospecting and relationship development through proposal, negotiation and commercial closure.
• Achieve agreed monthly, quarterly and annual revenue targets and maintain an accurate view of pipeline, probability and expected closure.
• Develop and deepen relationships across major media agencies, brand marketing teams and key decision-makers in the advertiser ecosystem.
• Grow existing accounts through repeat business, cross-selling and upselling across IB's expanding portfolio of IPs and capabilities.
• Work closely with Brand Solutions, Client Servicing, Content, Social and Events teams to ensure what is sold is compelling, executable and commercially viable.
• Maintain strong knowledge of the digital content, creator/influencer, entertainment and social-media landscape and use market intelligence to identify new revenue opportunities.

Preferred Experience

• 5+ years of proven sales/business-development experience in digital content, social media, branded content, influencer marketing, sponsorships and/or content-led IPs.
• Strong existing network across major media agencies and leading brand advertisers; quality and depth of client relationships will be a major consideration.
• Demonstrated history of pitching and closing content-led solutions—not primarily display, performance, radio or conventional ad inventory.
• Strong understanding of digital content formats, influencer/creator marketing, social platforms, branded integrations and campaign objectives.
• Experience with monthly closing, provisions, MIS/P&L and cash-flow reporting.
• Consultative selling ability: able to understand a client's problem and position content/IP as a solution rather than simply sell a predefined package.
• Commercially driven, target-oriented and comfortable owning negotiations and senior client conversations.