Director Sales Event

Bennett Coleman & Co. Ltd. (The Times of India); Maharashtra; On-site; INR 6,000,000 - 10,000,000; Full time

Job summary

The Economic Times is seeking a strategic business leader within Bennett, Coleman & Co. Ltd. (BCCL) to accelerate the commercialisation of premium IPs and enterprise partnerships. You will transform content and experiences into long-term revenue opportunities, collaborating with editorial, events, marketing, and business teams.

You will build scalable partnerships with CXOs and industry leaders, define growth strategies, and incubate new IPs that drive value for partners and audiences.

Qualifications

• 10-12 years of experience in IP monetisation, enterprise partnerships, business development, consulting, media, or experiential businesses.
• Demonstrated success in concept selling and solution-led commercial engagements.
• Experience building, launching, or scaling commercially successful products, platforms, or IPs.
• Strong commercial acumen with experience managing revenue targets and profitability objectives.
• Ability to engage and influence senior stakeholders, including CXOs and business leaders.
• Strong strategic communication, presentation, and storytelling capabilities.
• Proven ability to manage multiple high-value partnerships and growth initiatives simultaneously.

Responsibilities

• Lead strategic partnership development and concept-led sales across premium content and experiential properties.
• Build long-term commercial partnerships with CXOs, founders, marketers, investors, and industry leaders.
• Develop integrated monetisation solutions that combine content, experiences, influence, and access.
• Own the growth and commercial performance of assigned IPs and business platforms.
• Define market positioning, value propositions, go-to-market strategies, and revenue models for new initiatives.
• Partner with editorial, marketing, events, and cross-functional teams to create differentiated market offerings.

Skills

IP monetisation

Enterprise partnerships

Business development

Stakeholder management

Sales strategy

Education

Bachelor's degree in Business or related field

Job description

Bennett, Coleman & Co. Ltd. (BCCL) is one of India's largest media conglomerates, with a legacy dating back to 1838 and a portfolio that includes The Times of India, The Economic Times, Mumbai Mirror, Navbharat Times, Maharashtra Times, and Vijay Karnataka. Across print, digital, branded content, out-of-home, and experiential platforms, BCCL combines trusted journalism, audience insight, and innovation to shape conversations at scale.

About Times Experiences

Times Experiences creates and delivers impactful experiential platforms, conferences, awards, activations, entertainment properties, and branded events that connect audiences, brands, and communities through engaging physical, digital, and hybrid experiences.

About The Economic Times

The Economic Times is India's leading business news and information brand, covering business, markets, the economy, policy, technology, and global affairs for decision-makers across the country.

The Opportunity

The Economic Times is seeking a strategic business leader to accelerate the growth and commercialisation of premium intellectual properties, thought leadership platforms, and enterprise partnerships. You will build scalable revenue opportunities by transforming content, experiences, and industry influence into long-term commercial partnerships. Working closely with editorial, events, marketing, and business teams, you will define growth strategies, incubate new IPs, and create integrated solutions that deliver value for both partners and audiences. This role offers the opportunity to operate at the intersection of content, influence, innovation, and business growth.

What You Will Do

• Lead strategic partnership development and concept-led sales across premium content and experiential properties.
• Build long-term commercial partnerships with CXOs, founders, marketers, investors, and industry leaders.
• Develop integrated monetisation solutions that combine content, experiences, influence, and access.

Job Description

• Own the growth and commercial performance of assigned intellectual properties and business platforms
• Define market positioning, value propositions, go-to-market strategies, and revenue models for new initiatives.
• Identify opportunities to launch and scale new content-led and experiential products
• Partner with editorial, marketing, events, and cross-functional teams to create differentiated market offerings
• Present growth strategies, partnership opportunities, and business performance updates to senior leadership stakeholders.

What You Bring

Must-Have

• 10-12 years of experience in IP monetisation, enterprise partnerships, business development, consulting, media, or experiential businesses.
• Demonstrated success in concept selling and solution-led commercial engagements.
• Experience building, launching, or scaling commercially successful products, platforms, or intellectual properties.
• Strong commercial acumen with experience managing revenue targets and profitability objectives.
• Ability to engage and influence senior stakeholders, including CXOs and business leaders.
• Strong strategic communication, presentation, and storytelling capabilities
• Proven ability to manage multiple high-value partnerships and growth initiatives simultaneously.

Preferred

• Experience within media, content, publishing, events, B2B platforms, or ecosystem-led businesses.
• Exposure to board-level presentations, investor-facing discussions, or strategic business reviews.
• Experience incubating new business models, thought leadership platforms, or premium industry networks.

Education

Bachelor's degree in Business Administration, Marketing, Communications, Economics, Media Management, or a related field. A postgraduate degree or equivalent business experience will be advantageous.

BCCL is an equal opportunity employer. We are committed to building a diverse and inclusive workplace and consider applicants without discrimination based on gender, gender identity or expression, sexual orientation, disability, age, religion, caste, ethnicity, marital status, or any other characteristic protected by applicable law. Candidates who need reasonable accommodation during the recruitment process may inform the recruiter.