Key Account Executive

Himalaya; Kolkata District; On-site; INR 400,000 - 700,000; Full time

Job summary

Himalaya is seeking a Key Accounts Executive to drive hospital product uptake and prescription growth. The role focuses on building relationships with hospital authorities, ensuring availability, and executing sales strategies in assigned territories.

The candidate should have 3+ years in pharma hospital sales and hold B.Pharm/M.Pharm or MBA, with excellent English communication and strong interpersonal skills to manage multiple hospital accounts and campaigns.

Qualifications

• Bachelors/Masters in pharma or management with strong drive to meet targets.
• Excellent English communication, both verbal and written.
• Experience in Pharma Hospital Sales with proven execution skills.

Responsibilities

• Generate prescription demand and meet targets with hospitals.
• Ensure product availability in hospital pharmacies and stockists.
• Meet with Purchase Head, Unit Head and Pharmacist in hospitals to drive product uptake.
• Cover Corporate/Semi-corporate Hospitals and A-class MHs.
• Maintain up-to-date knowledge of products, competitors, and territory.

Skills

Verbal communication

Written communication

Interpersonal skills

Negotiation

Presentation

Territory management

Education

B.Pharm

M.Pharm

MBA

Job description

Key Accounts Executive KRAs

Selection Criteria-

• Age – should be below 30 yrs.
• Qualification- B. Pharm, M. Pharm / MBA
• Experience – minimum 3-years in Pharma Hospital Sales
• Communication – excellent verbal and written English Communication and strong interpersonal skill.

The Key Accounts Executive job functions are:

• Generate and increase prescription demand and meet targets.
• Ensure product availability in Hospital Pharmacy.
• Meeting with Purchase Head, Unit Head and Pharmacist in Hospitals.
• Corporate/Semi corporate Hospital and A class MHs Coverage
• Update knowledge
• Sharpen the skills
• Reporting and Feedback
• Stockiest work

Generate and increase prescription demand and meet targets:

• Prepare customer list – MSL
• Identify core doctors
• Target brands to right doctors
• Ensure regular visits
• Effective detailing of the product
• Implementation of the strategies
• Effective utilization of inputs
• Effective demand management
• Identify new customers/Hospitals

Ensure product availability

• Once the prescription is generated, the product should be available with the entire chemists surrounding the prescribing doctors
• KAE should visit chemists at their convenient time
• Conduct Retail Chemist Prescription Audit
• Spot the right prescriber and ensure fast movement of products
• Check for slow moving products and take corrective action
• Personal order booking
• Ensure availability at corporate Hospitals
• Ensure availability at the stockists

Meeting with purchase head, Unit head, pharmacist in hospitals.

• Meet with unit heads to have healthy relationship to make the brand awareness by conducting campaigns and activities.
• Convince Purchase heads to make the product availability in pharmacies.

Corporate/Semi corporate Hospital and A class MHs Coverage

• Ensure the coverage of universe of Corporate and A class MHs.
• 100% Coverage of Hospitals in the assigned territory.

Update Knowledge

• KAE must constantly update knowledge on:
  • Our product
  • Medical aspects
  • Competitors
  • Territory
  • Customers

Sharpen the Skills:

• Communication skills
• Detailing
• Presentation
• Listening
• Probing
• Analysing
• Objection handling
• Closing the sale

Interpersonal Relationship

Reporting and Feedback

• The reports that have to be submitted to the company on a periodic basis
• Must see list
• Monthly tour program
• Daily report
• Expense statement
• Secondary sales statement

Stockist work

• Maintain adequate stock
• Book orders
• Ensure timely supply to retailers
• Provide stock and sales statement

Chemist Visit

• KAE should visit chemists on regular basis and performed below activities:
• RCPA – Retail Chemist Prescription Audit
• RCI – Retail Chemist Inventory
• POB – Personal Order Booking
• Competitor activities information to reporting manager