Business Executive

PeopleStrong; Lucknow; On-site; INR 350,000 - 550,000; Full time

Job summary

USV is recruiting a Business Executive for the Domestic Sales team in the Kanpur/Lucknow region. You will drive prescription generation, ensure product availability, and execute field sales plans to meet targets across doctors, chemists, and stockists.

The role requires pharma sales experience, CRM proficiency, and strong relationship-building with healthcare professionals, with emphasis on field-based execution in Uttar Pradesh.

Qualifications

• Minimum six months pharma sales experience for science graduates and two years for non-science graduates.
• Proficiency in CRM software and strong relationship-building skills with healthcare professionals.

Responsibilities

• Achieve and exceed sales targets by generating prescriptions and maintaining existing base.
• Ensure product availability at chemist level and update visit lists regularly.
• Analyze sales data and adapt plans using dashboards and digital tools with managerial support.
• Plan and execute monthly tour plans and coverage, visiting doctors and chemists accordingly.
• Follow up with healthcare professionals to drive incremental business in clinic and non-clinic settings.

Skills

Graduation/Equivalent Course

Others

Education

Bachelor of Science (BSc) / B Pharma / D Pharma

Tools

CRM software

Job description

Sub Org Unit 2 Domestic Sales-Centra-North

Sub Org Unit 3 DS-Centra-N-Lucknow

Sub Org Unit 4 DS-Centra-N-Lucknow-Lucknow

Sub Org Unit 5 DS-Centra-N-UP-Lucknow-Kanpur

Country India

Location Kanpur

Skills

Skill

Graduation/Equivalent Course

Others

CERTIFICATION

Working Language

Job Description

JOB DESCRIPTION

Role Business Executive Non- Metro

Designation Business Executive

Department Domestic Sales

Reporting to Area Business Manager

Job Grade L1B

Role Objective : Achieve and exceed sales targets in the assigned territory by implementing effective sales strategies to

create a positive image of USV among customers

KEY RESPONSIBILITIES

• Achieve and exceed assigned targets by generating new prescriptions and continuing the existing prescription base (RCPA)
• Ensure product availability at the chemist level
• Undertake corrective actions to bridge any gaps ensuring timely escalation in field efforts and strategy execution
• Analyse sales data (Product, Service, Customer) using all available dashboards and incorporate insights into sales planning leveraging digital tools with support from Area Business Manager
• Implement the addition, deletion and visit frequency updates of Standard Visit List/Chemist Visit List to reach all Standard Visit List doctors / Chemist Visit List retailers according to the assigned frequency
• Update Monthly Tour Plan / Standard Tour Plan and prepare day wise coverage plan
• Follow up with healthcare professionals to achieve the desired outcomes for incremental business from both in-clinic and out-clinic activities
• Execute structured sales plans for a diverse customer base including specialists and general physicians
• Ensure conversion of non-core doctors
• Participate in Joint Field Work sessions, review meetings and cycle meetings
• Submit timely reports and feedback while adhering to compliance requirements
• Support line managers with relevant information in joint calls and review meetings
• Create and regularly update standard visit list of relevant HCPs, corporate hospitals, chemists and stockists monthly tour plan and coverage plan

Supply Chain Management

• Conduct periodic retail chemist prescription audits (RCPA) at relevant chemists (trade, floating, dispensing & chains) to assess prescription flow and product availability

People and Culture

• Demonstrate Credo values and behaviours to build trust and credibility with customers & colleagues
• Participate in Learning and Development programmes

STAKEHOLDER INTERACTION

Type of Interaction: Internal

Interaction with: Area Business Manager, Regional Business Manager, Zonal Business Manager, Marketing

Nature of Interaction: Routine communication in connection with specified tasks and handling escalations from accounts. Communication requiring some level of diplomacy, coordination, synergy and sensitisation on IR matters

Type of Interaction: External

Interaction with: Healthcare Professionals / Clearing and Forwarding Agents / Stockist / Chemists/ Other Stakeholders

(Paramedics, Purchase Officers/Head Nurse- Team Specific)

Nature of Interaction: Influence customers through detailed technical explanations of products

JOB REQUIREMENTS

Professional Experience and Relevant Skills

• Minimum of six months of experience in Pharma sales for candidates with a science background and a minimum of two years of experience in Pharma sales for those with a non-science background
• Must possess proficiency in using CRM software and other relevant tools, a basic understanding of sales and marketing principles and excellent relationship-building skills with healthcare professionals. Must demonstrate persistence and ability for frequent follow-ups

Academic Qualifications & Certifications

• Educational Qualification: Bachelor of Science (BSc) Graduate /B Pharma/D Pharma