Junior Meta Ads Media Buyer(E-commerce)

cretikpanda; Delhi; On-site; INR 700,000 - 1,200,000; Full time

Job summary

CRETIKPANDA is seeking a data-driven Meta Media Buyer for the Indian market to manage and scale ad campaigns for viral D2C products. You will own the ad account, drive aggressive scaling, and maintain KPI targets like CPA, ROAS, CTR, and CPM.

Daily collaboration with the creative team will feed a high-volume testing pipeline. You will implement fast, data-backed strategies, optimize spend, and push budgets while preserving profitability.

Qualifications

• Proven track record of profitably scaling Meta ad accounts for ecommerce brands.
• Deep understanding of Meta Ads Manager, CBO/ABO, pixel tracking, ASC setups.
• Strong analytical mindset focused on CTR, CPM, CPA and conversions.
• Ability to guide scriptwriters and editors for direct-response hooks.
• Familiarity with Indian ecommerce market is a plus.

Responsibilities

• Launch high-velocity creative testing for trending products.
• Launch daily campaigns to isolate winning ads.
• Monitor early metrics (CTR, CPC, CPM) to prune losers and optimize spend.
• Scale winning ads using advanced Meta structures.
• Push daily budgets while maintaining target CPA.
• Combat ad fatigue through creative iteration.
• Reverse-engineer competitor ads to spot winning market trends.
• Deliver data-backed briefs explaining exactly why specific angles work.
• Follow SOPs and update master trackers daily with test and scaling results.
• Collaborate with editors and writers to align creatives with media buying goals.

Skills

Meta Ads Manager

CBO/ABO structures

Pixel tracking

ASC setups

Data analysis

Creative direction

Tools

Meta Ads Manager

Job description

ABOUT CRETIKPANDA

We’re a fast-growing e-commerce brand house, building and scaling our brands from scratch. From viral video ads and social-first storytelling to AI-powered editing workflows — we do everything in-house. Our mission is simple: create content that people love, share, and can’t scroll past.

Position Overview:

We are looking for a data-driven Meta Media Buyer to manage, test, and scale ad campaigns for viral D2C e-commerce products in the Indian market. You will take ownership of the ad account, driving aggressive scaling while maintaining strict KPI targets (CPA, ROAS, CTR, CPM). You will collaborate daily with our creative team to feed a high-volume testing pipeline and turn winning hooks into scalable campaigns.

Key Responsibilities:

Campaign Launch & Testing: Run high-velocity creative testing for trending products.

• Launch daily campaigns to isolate winning ads.
• Monitor early metrics (CTR, CPC, CPM) to kill losers and optimise spend.
• Scaling & Account Management: Scale winning ads using advanced Meta structures.
• Push daily budgets aggressively while maintaining target CPA.
• Combat ad fatigue through constant creative iteration.
• Research & Strategy: Reverse-engineer competitor ads to spot winning market trends.
• Deliver data-backed briefs explaining exactly why specific angles work.
• Reporting & Collaboration: Follow SOPs and update master trackers daily with test and scaling results.
• Collaborate with editors and writers to align creatives with media buying goals.

Required Skills & Qualifications:

• Experience: Proven track record of profitably scaling Meta ad accounts for e-commerce or dropshipping brands.
• Technical Expertise: Deep understanding of Meta Ads Manager, CBO/ABO structures, pixel tracking, and ASC setups.
• Analytical Mindset: Obsessive over metrics. You must be able to diagnose a funnel based purely on CTR, CPM, CPA, and conversion rates.
• Creative Intuition: You don't just push buttons; you understand consumer psychology and know how to instruct a scriptwriter or video editor to improve a direct-response video hook.
• Market Knowledge: Familiarity with consumer behaviour in the Indian e-commerce market is a massive plus.

Work Details: Schedule: Monday to Saturday, 10:00 AM to 6:00 PM.

Pacing: Fast-paced, systematic environment driven by strict SOPs and clear daily objectives.