Junior Marketing Executive

Ayushakti Ayurved; Mumbai Suburban; On-site; INR 800,000 - 1,500,000; Full time

Job summary

Ayushakti Ayurved is seeking a dynamic Marketing Coordinator to manage digital campaigns, liaise with agencies, and shape content calendars across Facebook, Instagram, and YouTube. The role emphasizes data-driven optimization, cross-functional collaboration, and direct marketing execution.

Responsibilities include coordinating with designers and copywriters, tracking campaign metrics, and maintaining performance dashboards to guide budget decisions and growth strategies.

Qualifications

• Experience with digital advertising platforms (Google Ads, Meta Ads) and SEO.
• Proficient in GA4, Google Sheets/Excel, and basic landing page optimization.
• Familiar with Email Marketing tools and WhatsApp campaign platforms.
• Basic design capabilities (Canva or similar); manage content workflows for Facebook, Instagram, YouTube.
• Strong coordination, project tracking, and cross-functional communication abilities.

Responsibilities

• Primary contact for external agencies handling Google Ads, Meta Ads, SEO, web development, video production, and print media.
• Maintain Agency Activity Tracker to keep campaigns on schedule.
• Coordinate content creation with designers, video editors, copywriters, and subject matter experts.
• Monitor lead generation activities, campaign performance, and landing page queries.
• Track call center metrics and daily outreach, reporting to management.
• Sync with Sales and Call Center teams to evaluate lead quality and provide feedback.
• Identify recurring lead quality issues and help marketing optimize campaigns.
• Prepare and maintain monthly social media content calendars across platforms.
• Monitor engagement and direct messages to maintain brand presence.
• Execute Email and WhatsApp direct marketing campaigns.
• Benchmark competitor campaigns and track industry trends.
• Maintain daily, weekly, and monthly performance dashboards.
• Report core digital metrics to optimize budget and efficiency.

Skills

Digital Advertising

Analytics & Tools

Direct Marketing

Content & Design

Soft Skills

Tools

GA4

Google Sheets/Excel

Landing Page Optimization

Job description

Technical & Professional Skills

• Digital Advertising: Practical understanding of Google Ads, Meta Ads (Facebook & Instagram), and search engine optimization (SEO).
• Analytics & Tools: Proficiency in GA4 (Google Analytics), Google Sheets/Excel, and basic landing page optimization.
• Direct Marketing: Familiarity with Email Marketing tools and WhatsApp campaign platforms.
• Content & Design: Basic design capabilities (Canva or similar tools); familiarity with managing content workflows for Facebook, Instagram, and YouTube.
• Soft Skills: Strong coordination, project tracking, and cross-functional communication abilities.

Key Responsibilities

Agency & Campaign Coordination

• Serve as the primary point of contact for external agencies and vendors handling Google Ads, Meta Ads, SEO, web development, video production, and print media.
• Maintain the Agency Activity Tracker to ensure campaigns and deliverables stay on schedule.
• Coordinate the creation and scheduling of content with designers, video editors, copywriters, and internal subject matter experts.

Lead Management & Cross-Functional Alignment

• Monitor daily lead generation activities, campaign performance, and landing page queries.
• Track call center metrics and daily outreach activity, delivering regular status updates to management.
• Sync regularly with the Sales and Call Center teams to evaluate lead quality and gather operational feedback.
• Identify recurring lead quality issues and assist the marketing team in optimizing campaigns based on sales feedback.

Social Media & Direct Marketing Execution

• Prepare and maintain monthly social media content calendars across key platforms (Facebook, Instagram, YouTube, etc.).
• Monitor audience engagement, comments, and direct messages, maintaining a positive brand presence.
• Execute direct-to-consumer outreach via targeted Email and WhatsApp marketing campaigns.
• Benchmark competitor campaigns and track industry trends to identify growth opportunities.

Reporting & Analytics

• Maintain and update daily, weekly, and monthly performance marketing dashboards.
• Track and report on core digital metrics to ensure optimal budget utilization and efficiency.

Key Performance Indicators (KPIs)

• Lead Generation Volume & Quality: Total leads, Website Enquiries, and Lead Conversion Rates.
• Efficiency Metrics: Cost Per Lead (CPL) and Ad Spend Efficiency.
• Brand Engagement: Social Media reach, engagement rates, and content consistency.
• Operational Accuracy: On-time agency deliverable tracking and timely report generation.