Jr. Executive- Sales (Durawhite)

Keka Inc.; Ahmedabad District; On-site; INR 500,000 - 900,000; Full time

Job summary

Keka Inc. in Ahmedabad, Gujarat seeks a dynamic Sales professional to drive monthly and annual targets, expand dealer networks, and boost secondary sales through market activation. You will ensure product availability, appoint dealers in high-potential areas, and strengthen counter relationships across key markets.

The role involves field visits, site trials, and promoting loyalty and influencer programs to convert sites into sustained product usage.

Responsibilities

• Achieve monthly and annual sales targets.
• Expand dealer, retailer, and contractor network within assigned territory.
• Generate secondary sales through market activation and influencer engagement.
• Ensure product availability across key counters and markets.
• Appoint new dealers in uncovered and high-potential locations.
• Strengthen relationships with existing paint and building-material counters.
• Ensure proper stock depth of fast-moving SKUs.
• Support dealers in visibility execution and scheme implementation.
• Develop database of putty contractors, texture applicators, mason groups, painting contractors.
• Conduct regular site visits and product trials.
• Convert running sites into company product usage.
• Promote contractor loyalty schemes and influencer programs.

Skills

Business Development

Teamwork

Sales

Analytical Skills

Sales Communication

Presentation Skills

Creative Thinking

Decision Making

Networking

Goal Orientation

Negotiation Skills

Job description

• Achieve monthly and annual sales targets.
• Expand dealer, retailer, and contractor network within assigned territory.
• Generate secondary sales through market activation and influencer engagement.
• Ensure product availability across key counters and markets.
• Appoint new dealers in uncovered and high-potential locations.
• Strengthen relationships with existing paint and building-material counters.
• Ensure proper stock depth of fast-moving SKUs.
• Support dealers in visibility execution and scheme implementation.
• Develop database of:
  • Putty contractors
  • Texture applicators
  • Mason groups
  • Painting contractors
• Conduct regular site visits and product trials.
• Convert running sites into company product usage.
• Promote contractor loyalty schemes and influencer programs.

4. Site Conversion & Project Tracking:

• Identify new residential and commercial construction activity.
• Track builder-driven and contractor-driven sites.
• Ensure early-stage specification of primer and putty.
• Support sampling and approvals where applicable.
• Monitor competitor pricing, schemes, and contractor loyalty programs.
• Share updates on competitor brands.
• Recommend tactical schemes based on Ahmedabad contractor behavior.

6. Training & Technical Support:

• Conduct small-group painter meetings.
• Provide basic application guidance for putty layers and primer base preparation.
• Coordinate with technical team for complaint resolution if required.
• Maintain daily visit plan and reporting structure.
• Track dealer billing vs secondary movement.
• Submit weekly competitor updates.

Required Skills

Business Development Teamwork Sales Analytical Skills Sales Communication Skills Presentation Skills Sales Creative Thinking Decision Making Skills Networking Goal-orientation Negotiation Skills Sales