Institutional Sales Executive - HoReCa

Better daily; New Delhi; On-site; INR 300,000 - 500,000; Full time

Benefits offered by this job

Opportunity to grow with a fast-scaling food brand

Exposure to HORECA and QSR chains

Hands-on role with strong learning potential

Job summary

A fast-scaling food brand is seeking a high-energy HORECA Sales Executive to onboard cafés, restaurants, and hotels for their ready-to-blend smoothie range. The role includes field sales, product demos, and relationship management. Ideal candidates should have 1-4 years of B2B sales experience in food service, possess strong communication skills, and be ready for weekend work if necessary. This position offers growth opportunities and hands-on experience in the HORECA sector.

Qualifications

• 1–4 years of HORECA / Institutional / B2B sales experience.
• Experience selling to cafés, restaurants, or food service outlets.
• Strong communication and negotiation skills.

Responsibilities

• Identify and onboard HORECA clients.
• Conduct product demos, tastings, and trials.
• Achieve monthly sales and outlet onboarding targets.

Skills

HORECA / B2B sales experience

Communication skills

Negotiation skills

Field sales experience

Tools

Basic Excel

CRM knowledge

Job description

We are a frozen food brand focused on ready-to-blend smoothies made for modern HORECA operations. Our products help cafés, cloud kitchens, hotels, QSRs, gyms and fitness studios to serve consistent, nutritious smoothies with zero prep, zero confusion, and minimal wastage.

Role Overview

We are looking for a high-energy HORECA Sales Executive to onboard cafés, restaurants, hotels, cloud kitchens, and QSRs for our ready-to-blend smoothie range. The role involves field sales, product demos, tastings, trial conversions, and relationship management.

Key Responsibilities & Sales & Business Development

• Identify and onboard HORECA clients (cafés, restaurants, hotels, cloud kitchens, QSRs)
• Pitch and explain the ready-to-blend frozen smoothie concept
• Conduct product demos, tastings, and trials
• Convert trials into repeat and monthly orders
• Achieve monthly sales and outlet onboarding targets

Account Management

• Build strong relationships with owners, chefs, and F&B managers
• Ensure smooth reordering and client satisfaction
• Gather feedback and support menu integration
• Upsell new flavours and product extensions

Field & Operations Coordination

• Plan and execute daily outlet visits
• Coordinate with internal teams for:
  • Dispatch & Order fulfilment
  • Maintain lead trackers, visit reports, and order status
  • Follow up on payments as required

Required Skills & Experience

Must-Have

• 1–4 years of HORECA / Institutional / B2B sales experience
• Experience selling to cafés, restaurants, or food service outlets
• Strong communication and negotiation skills
• Comfortable with field sales and daily outlet visits
• Ability to close deals after sampling/trials

Good to Have

• Experience in frozen foods, beverages, dairy, FMCG, or food ingredients
• Understanding of menu costing, margins, and wastage control
• Existing HORECA contacts
• Basic Excel or CRM knowledge
• Familiarity with cold storage / freezer-based products

What We Offer

• Opportunity to grow with a fast-scaling food brand
• Exposure to HORECA, QSR, and café chains
• Hands‑on role with strong learning and growth potential

Ideal Candidate Profile

• Street-smart, energetic, and relationship-driven
• Comfortable working weekends when required
• Passionate about food, beverages, and clean eating trends