City Sales Manager – HORECA / Food Service (B2B)

Expertrons Delhi; Hyderabad; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Expertrons Delhi is seeking a results-driven City Sales Manager to grow our HoReCa and institutional business in the city. You will own targets, win new food service accounts, build a distributor network, and lead a sales team to achieve volume, value, and market share goals.

The role requires 5+ years of B2B HoReCa sales, a proven track record in opening accounts, distributor management, and strong MIS reporting. Travel within the city and region is expected.

Qualifications

• Minimum 5 years of B2B sales experience in HoReCa or food service industry.
• Proven track record of opening new accounts and achieving targets.
• Hands-on experience in distributor or stockist appointment and management.
• Experience leading a sales team.
• Strong written and verbal communication skills.
• Good analytical and MIS reporting skills.
• Willingness to travel within the city and region.

Responsibilities

• Drive business growth in HoReCa and institutional channels, delivering targets for volume, value, and market share.
• Acquire new food service accounts such as hotels, restaurants, cafes, caterers, and institutions.
• Build relationships at all levels: Head Chefs, Contract Catering Managers, F&B Managers, Purchase and Procurement Heads, Admin Managers, and General Managers.
• Map customer requirements and offer the right products and services to improve profitability.
• Appoint and manage stockists and distributors, and develop new HoReCa channels.
• Lead, train, and manage the sales team.
• Prepare monthly and quarterly plans to drive volume, value, market share, and activation.
• Ensure customer satisfaction through delivery and service quality norms.
• Maintain strong relationships with existing clients while creating new ones.
• Prepare reports and track sales efficiency and sales achievement.

Skills

B2B Sales

HoReCa Sales

Channel Sales

Distributor Management

Job description

About The Role We are looking for a results-driven City Sales Manager to grow our business in the HORECA and Institutional segment. You will own sales targets, win new food service accounts, build the distributor network, and lead a team in your city.

Key Responsibilities

• Drive business growth in HORECA and institutional channels, delivering targets for volume, value, and market share
• Acquire new food service accounts such as hotels, restaurants, cafes, caterers, and institutions
• Build relationships at all levels: Head Chefs, Contract Catering Managers, F&B Managers, Purchase and Procurement Heads, Admin Managers, and General Managers
• Map customer requirements and offer the right products and services to improve profitability
• Appoint and manage stockists and distributors, and develop new HORECA channels
• Lead, train, and manage the sales team
• Prepare monthly and quarterly plans to drive volume, value, market share, and activation
• Ensure customer satisfaction through delivery and service quality norms
• Maintain strong relationships with existing clients while creating new ones
• Prepare reports and track sales efficiency and sales achievement

Desired Candidate Profile

• Minimum 5 years of B2B sales experience in the HoReCa or food service industry
• Proven record of opening new accounts and achieving targets
• Hands-on experience in distributor or stockist appointment and management
• Experience handling a sales team
• Strong written and verbal communication skills
• Good analytical and MIS reporting skills
• Willingness to travel within the city and region

Skills: b2b,institutional sales,horeca sales,channel sales development,horeca,food sevice sales,distributor management