Institutional Business Executive

Cadila Pharmaceuticals Limited; Aurangabad; On-site; INR 600,000 - 900,000; Full time

Job summary

Cadila Pharmaceuticals Limited seeks a Field Sales Officer to lead and develop a team of Field Officers in the Aurangabad region. The role focuses on achieving area sales targets, expanding doctor and chemist coverage, and implementing marketing strategies to drive product promotion and market development.

You will manage stockist relationships, ensure timely reporting, and uphold ethical promotion standards while working closely with management on strategy and execution.

Qualifications

• Achieve and exceed Sales Budget and Yearly Milestone targets.
• Maintain Doctor Call Average and chemist call frequency.
• Implement sales and marketing strategies; identify new opportunities.
• Manage relationships with Stockists and C&F agents; monitor stock and expiry.

Responsibilities

• Lead and develop a team of Field Officers to achieve territory targets.
• Promote products to drive Rx demand and secondary sales.
• Organize symposiums, seminars, and doctors’ meetings; ensure effective use of promotional inputs.
• Submit Daily Work Plans and Daily Call Reports; provide market feedback to Product Management.

Skills

Sales planning

Doctor calls

Chemist calls

KOL relationship

Territory management

Promotional activities

Reporting & compliance

Market development

Strategic execution

Accountability

Job description

Job Description

Job Description:Role Objective / Major Purpose of the JobThe incumbent will be responsible for achieving area sales targets by leading and developing a team of FieldOfficers, strengthening customer (KOLs, doctors, chemists) relationships, ensuring product and marketdevelopment, and driving effective implementation of marketing strategies in the assigned area.

Principal Tasks & Responsibilities

1. Sales & Target Achievement? Achieve and consistently surpass the assigned Sales Budget and YPM (Yearly Performance Milestone) for the territory.? Ensure effective product promotion to generate Rx demand and secondary sales.? Personally, book orders to maintain adequate stock levels and avoid stock-outs.


2. Doctor & Chemist Coverage? Maintain a Doctor Call Average of 10+1 per day.? Achieve Minimum 95% MCR (Monthly Call Report) coverage.? Ensure a minimum of 5 chemist calls per day.? Build strong professional relationships with key doctors, consultants, and retail chemists.


3. Market Development & Strategy Implementation? Implement sales and marketing strategies designed by management.? Identify potential markets and new customer opportunities within the territory.? Expand doctor base and enhance prescription share.


4. Stockist & Distribution Management? Manage relationships with Stockists and C&F agents to ensure seamless supply.? Monitor product availability, stock movement, and expiry management.


5. Promotional Activities? Organize and conduct symposiums, seminars, and doctors’ group meetings.? Actively participate in Cycle Briefing Meets and other company meetings.? Ensure effective use of promotional inputs and materials.


6. Reporting & Compliance? Plan daily work schedules effectively and submit Daily Work Plans.? Submit Daily Call Reports through the PHYZII reporting tool.? Provide structured market feedback on company and competitor products to the Product Management Team.? Submit expense statements within stipulated timelines.? Ensure adherence to company policies and ethical promotion standards.


7. Accountability? In the absence of the job holder, responsibilities will be handled by the designee assigned by the reporting manager.

Key Skills & Competencies

Functional / Technical:

• Scientific product detailing & effective objection handling


• Relationship building and influencing ability


• Territory planning & time management


• Sales execution and target orientation


• Market intelligence gathering and reporting


• Adaptability, ownership mindset & accountability


• Ability to work independently as well as collaboratively

Behavioural:

• Strong communication and impactful presentation skills