Influencer Marketing Specialist

Only What's Needed by Food Pharmer; Thane; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Mosaic Wellness in India is seeking an experienced influencer marketing professional to join the Little Joys team. This role requires a strong understanding of creators, content and digital platforms, with the ability to translate business objectives into effective influencer campaigns.

You will develop campaigns across Instagram, YouTube and other platforms, manage creator relationships, lead negotiations and ensure brand alignment with disclosure guidelines.

Qualifications

• 3 years of relevant experience in influencer marketing, creator partnerships or social media campaigns.
• Experience managing influencer campaigns on Instagram and YouTube.
• Strong understanding of creator ecosystems and audience behaviour.
• Ability to independently manage campaigns from planning through execution and analysis.
• Experience using AI and automation tools to improve productivity.
• Strong stakeholder management and negotiation skills.

Responsibilities

• Develop and execute influencer marketing campaigns across Instagram, YouTube and other relevant platforms.
• Identify and evaluate creators based on audience relevance, brand fit, content quality and historical performance.
• Build and manage strong relationships with creators, talent managers and influencer agencies.
• Lead creator outreach, commercial negotiations, campaign briefs, deliverables, timelines, contracts and content rights.
• Partner with internal stakeholders to ensure campaigns are aligned with brand and business objectives.
• Review creator content for brand alignment, factual accuracy and adherence to applicable disclosure guidelines.
• Monitor campaign performance, identify key drivers and translate data into actionable recommendations.
• Maintain accurate oversight of campaign budgets, creator pipelines, deliverables and reporting.
• Track platform developments, creator trends and emerging content formats to identify new opportunities.
• Use AI tools and automation to improve creator research, campaign workflows, reporting and team efficiency.

Skills

Influencer marketing

Creator partnerships

Social media campaigns

Instagram

YouTube

Negotiation

Job description

Designation: Based on experience and current scope

About Mosaic Wellness

Mosaic Wellness is building digital-first health and wellness platforms with the mission of helping Indians lead healthier and more fulfilling lives.

Our brands Man Matters, Be Bodywise and Little Joys serve consumers across men’s health, women’s wellness, and kids’ health and nutrition.

Role Overview

We are looking for an experienced influencer marketing professional to join the Little Joys team.

This role requires a strong understanding of creators, content and digital platforms, along with the ability to translate business objectives into effective influencer campaigns. The ideal candidate will combine strategic thinking, creative judgement, relationship management and a strong analytical orientation.

Key Responsibilities

• Develop and execute influencer marketing campaigns across Instagram, YouTube and other relevant platforms.
• Identify and evaluate creators based on audience relevance, brand fit, content quality and historical performance.
• Build and manage strong relationships with creators, talent managers and influencer agencies.
• Lead creator outreach, commercial negotiations, campaign briefs, deliverables, timelines, contracts and content rights.
• Partner with internal stakeholders to ensure campaigns are aligned with brand and business objectives.
• Review creator content for brand alignment, factual accuracy and adherence to applicable disclosure guidelines.
• Monitor campaign performance, identify key drivers and translate data into actionable recommendations.
• Maintain accurate oversight of campaign budgets, creator pipelines, deliverables and reporting.
• Track platform developments, creator trends and emerging content formats to identify new opportunities.
• Use AI tools and automation to improve creator research, campaign workflows, reporting and team efficiency.

What We’re Looking for

• 3 years of relevant experience in influencer marketing, creator partnerships or social media campaigns.
• Demonstrated experience managing influencer campaigns across Instagram and YouTube.
• Strong understanding of creator ecosystems, digital content and audience behaviour.
• Proven ability to independently manage campaigns from planning through execution and analysis.
• Strong commercial negotiation, relationship-management and stakeholder management skills.
• A data-led approach, with the ability to interpret campaign metrics, identify patterns and convert insights into decisions.
• Practical experience using AI and automation tools to improve productivity, research and decision-making.
• Strong organisational skills with the ability to manage multiple campaigns and priorities simultaneously.
• Sound judgement in balancing creator authenticity with brand requirements.
• Experience in D2C, consumer brands, FMCG, parenting, or health and wellness is preferred.

Why Join Us?

You will work closely with creators and cross-functional teams to build meaningful campaigns for one of India’s growing kids’ health and wellness brands. The role offers the opportunity to take ownership, experiment with new ideas and contribute to the evolution of influencer marketing at Little Joys.