Influencer Marketing Specialist

Wholsum Foods (Slurrp Farm and Mille); Gurugram District; On-site; INR 600,000 - 900,000; Full time

Job summary

Wholsum Foods invites an Associate/Sr. Associate - Influencer Marketing to grow our Slurrp Farm and Mille brands in India. You will build influencer relationships, manage brand ambassadors, and drive community experiences both online and on-ground.

You thrive on social storytelling, have a network of creators, and can plan campaigns end-to-end, from briefs to reporting, delivering authentic content that reflects our millet-focused mission.

Qualifications

• 2-4 years of influencer marketing and/or community building experience.
• Strong communication and relationship-building skills.
• Experience with both digital and real-world activations is a plus.
• Familiarity with social analytics platforms and posting tools.

Responsibilities

• Identify, onboard, and manage influencers across platforms aligned with brand values.
• Plan and execute influencer-led campaigns and on-ground activations.
• Develop and maintain a Brand Ambassador Program to foster authentic storytelling.
• Track engagement metrics and provide actionable campaign insights.

Skills

Influencer marketing

Community engagement

Negotiation

Content strategy

YouTube/Video content

Job description

Job Description: Associate / Sr. Associate - Influencer Marketing

WHAT WE DO AND WHO WE ARE

Join the dynamic team at Wholsum Foods and be part of an extraordinary movement! Our mission is simple: to change the world's eats. With brands like Slurrp Farm and Mille, we offer healthy and delicious alternatives to the junk food epidemic. It's time to rediscover the nutritious traditions of our ancestors and embrace the power of millets like Ragi, Jowar, Bajra, and Foxtail Millet.

Led by founders - Shauravi Malik and Meghana Narayan, we are food enthusiasts, entrepreneurs, and mothers committed to making a difference. We're expanding globally and seeking talented individuals who thrive in a collaborative, innovative, and high-growth environment. Join us and embark on a rewarding journey where you can grow professionally while having a blast!

At Wholsum Foods, we celebrate diversity and unity, all driven by a shared mission to revolutionize the way we eat. Our team is our greatest asset, and our core values-Relationship First, Dependable, Passionate, and Growth Mindset-bring out the best in each team member. We take pride in being an equal opportunity workplace, embracing individuals regardless of race, color, ancestry, religion, sex, sexual orientation, marital status, disability, or gender identity. Together, we will redefine the future of food!

We are also Great Place to Work Certified.

ROLE OVERVIEW:

We are seeking a dynamic and creative Influencer and Community Marketing Specialist to amplify our brand's voice across digital and physical touchpoints. This role will be pivotal in building strong relationships with influencers, nurturing brand ambassadors, and creating engaging community experiences - both online and on-ground.

The ideal candidate is passionate about social media, understands influencer dynamics, and thrives in planning memorable community activations. If you love storytelling, have a strong network of content creators, and are excited to engage with communities in real life, we’d love to meet you.

KEY RESPONSIBILITIES:

Influencer Partnerships

• Identify, onboard, and manage influencers across platforms (Instagram, YouTube, etc.) aligned with brand values and campaign needs.
• Drive YouTube-specific influencer marketing - dedicated integrations, long-form reviews, and Shorts - tailoring briefs and deliverables to platform best practices.
• Negotiate contracts and ensure deliverables are met with high creative quality.
• Track and evaluate influencer performance metrics and impact.
• Build and maintain an active roster of creators, ensuring diversity and alignment with brand goals.
• Launch and manage a long-term Brand Ambassador Program to encourage consistent and organic storytelling.
• Ensure ambassadors are aligned with brand tone and help co-create content.

Campaign Planning & Execution

• Collaborate with marketing and creative teams to design and run influencer-led digital campaigns.
• Coordinate timely asset delivery and approvals, while ensuring smooth campaign rollout.
• Monitor and report campaign KPIs and learnings.
• Guide creators to produce compelling content that reflects brand ethos.
• Ensure all content adheres to brand guidelines and is optimized for engagement.
• Own day-to-day social posting for brand handles - building the content calendar, writing captions, scheduling posts, and repurposing influencer/YouTube content for organic social.

Community Engagement & On-ground Activations

• Plan and execute on-ground community initiatives, such as meet-ups, pop-up events, creator workshops, and brand-led experiences.
• Engage with niche and micro-communities to build brand advocacy at a grassroots level.
• Collaborate with operations and event teams to manage logistics, attendee experience, and post-event engagement.

Reporting & Analytics

• Track engagement metrics, sentiment, and campaign ROI across influencer and community efforts.
• Deliver clear, actionable reports to internal stakeholders and continuously optimize approaches based on insights.

What You'll Bring:

• 2-4 years of relevant experience in influencer marketing and/or community building.
• Experience with both digital and real-world activations is a strong plus.
• Excellent communication, relationship-building, and negotiation skills.
• Creativity, initiative, and a deep understanding of digital culture.
• Familiarity with influencer marketing tools, YouTube channel/creator dynamics, social analytics platforms, and social media posting & scheduling tools

WHAT WILL YOU GET?

• A front-row seat to scale a purpose-led FMCG brand
• Fast-paced professional growth and ownershipMentorship from creative and strategic leaders
• A creative environment that values experimentation and bold thinking