Influencer Marketing Specialist

Founder Pin; India; Remote; INR 600,000 - 900,000; Full time

Job summary

Founder Pin is seeking an Influencer Marketing Specialist to plan and execute influencer campaigns that align with our brand objectives and target audiences. You will identify, vet, and onboard influencers across social platforms, negotiate collaborations, and manage ongoing relationships.

Day-to-day tasks include coordinating campaign timelines, briefing partners, tracking deliverables, and ensuring brand messaging consistency.

Qualifications

• Experience in influencer marketing, including sourcing, outreach, and relationship management with creators and partners.

Responsibilities

• Plan and execute influencer campaigns aligned with brand goals.
• Identify, vet, and onboard creators across social platforms.
• Negotiate collaborations and manage ongoing creator relationships.
• Coordinate campaign timelines, briefs, and deliverables tracking.
• Ensure brand messaging consistency across posts.
• Monitor metrics, prepare reports, and optimize strategies.
• Collaborate with content, social, and analytics teams.

Skills

Influencer marketing

Social media strategy

Campaign planning

Analytics

Communication

Remote work/time management

Influencer platforms

Digital marketing fundamentals

Education

Bachelor's degree in marketing or related field

Tools

Influencer platforms

Content collaboration tools

Job description

Role Description

This full-time remote Influencer Marketing Specialist role is responsible for planning and executing influencer campaigns that align with brand objectives and target audiences. The specialist will identify, vet, and onboard influencers across social platforms, negotiate collaborations, and manage ongoing relationships. Day-to-day tasks include coordinating campaign timelines, briefing partners, tracking deliverables, and ensuring brand messaging consistency. The role involves monitoring performance metrics, preparing reports, and optimizing strategies based on data and feedback. The specialist will also collaborate with content, social media, and analytics teams to integrate influencer initiatives into broader marketing efforts.

Qualifications

• Experience in influencer marketing, including sourcing, outreach, and relationship management with creators and partners.
• Strong understanding of social media platforms, audience behavior, and content trends across channels such as Instagram, YouTube, TikTok, and others.
• Skills in campaign planning, coordination, and execution, with the ability to manage multiple projects and deadlines.
• Analytical abilities to track performance, interpret data, and derive insights that improve campaign outcomes.
• Clear and professional written and verbal communication skills, including drafting briefs, negotiation, and stakeholder updates.
• Comfort working independently in a remote environment, with proactive time management and collaboration through digital tools.
• Familiarity with influencer or social media management platforms and basic understanding of digital marketing principles.
• Previous experience in marketing, communications, or a related field; a bachelor’s degree in a relevant discipline is beneficial but not required.