Influencer Marketing Specialist

Break That Box - Stories that Break the Box; Gurugram District; On-site; INR 240,000 - 420,000; Full time

Job summary

Break That Box - Stories that Break the Box in Gurugram, India, is hiring a junior influencer marketing coordinator to identify and research relevant influencers across Instagram, YouTube and other social platforms. You will build and maintain an influencer database, reach out to creators, coordinate deliverables, timelines and campaign requirements, and track performance with basic reports.

Freshers with a strong interest in social media and creator marketing are welcome; good knowledge of

Qualifications

• 0-6 months of experience in influencer marketing, social media, digital marketing or a similar role.
• Freshers with a strong interest in social media and creator marketing are welcome.
• Good knowledge of Instagram, Reels, YouTube and current social media trends.
• Good communication and negotiation skills.
• Strong follow-up and coordination skills.
• Creative mindset with an eye for engaging content.
• Comfortable working in a fast-paced startup environment.
• Good Excel/Google Sheets and basic reporting skills would be an advantage.

Responsibilities

• Identify and research relevant influencers and content creators across Instagram, YouTube and other social platforms.
• Build and maintain a database of influencers based on category, audience, engagement and location.
• Reach out to influencers and coordinate collaborations.
• Negotiate and coordinate deliverables, timelines and campaign requirements.
• Track influencer campaigns and ensure content goes live as planned.
• Coordinate with influencers for briefs, product dispatches and posting schedules.
• Monitor campaign performance and maintain basic reports on reach, engagement and conversions.
• Stay updated with trending creators, content formats, reels, memes and social media trends.
• Support the marketing team in planning and executing influencer campaigns.
• Maintain strong relationships with influencers and creator communities.

Skills

Influencer marketing

Social media

Communication

Negotiation

Coordination

Creative mindset

Startup environment

Excel/Google Sheets

Tools

Excel/Google Sheets

Job description

• Identify and research relevant influencers and content creators across Instagram, YouTube and other social platforms.
• Build and maintain a database of influencers based on category, audience, engagement and location.
• Reach out to influencers and coordinate collaborations.
• Negotiate and coordinate deliverables, timelines and campaign requirements.
• Track influencer campaigns and ensure content goes live as planned.
• Coordinate with influencers for briefs, product dispatches, content approvals and posting schedules.
• Monitor campaign performance and maintain basic reports on reach, engagement and conversions.
• Stay updated with trending creators, content formats, reels, memes and social media trends.
• Support the marketing team in planning and executing influencer campaigns.
• Maintain strong relationships with influencers and creator communities.

What We're Looking For

• 0-6 months of experience in influencer marketing, social media, digital marketing or a similar role.
• Freshers with a strong interest in social media and creator marketing are welcome.
• Good knowledge of Instagram, Reels, YouTube and current social media trends.
• Good communication and negotiation skills.
• Strong follow-up and coordination skills.
• Creative mindset with an eye for engaging content.
• Comfortable working in a fast-paced startup environment.
• Good Excel/Google Sheets and basic reporting skills would be an advantage.