Influencer Marketing Specialist

MonetizeDeal; Dadri; On-site; INR 600,000 - 900,000; Full time

Job summary

MonetizeDeal is seeking an experienced influencer marketing specialist to lead scouting, evaluation, and relationship-building with creators across fashion, lifestyle, tech, beauty, and more. You will strategize campaigns, coordinate with cross-functional teams, and optimize performance using real-time data.

You will build and maintain an expanding influencer database while nurturing long-term relationships with Nano to KOLs, ensuring campaigns align with brand tone and budgets.

Qualifications

• 2+ years of hands-on experience in influencer marketing and campaign management.
• Strong understanding of social media platforms, creator trends, content formats, and influencer landscapes.
• Proven experience managing large-scale influencer campaigns independently.
• Strong connections with Nano, Micro, Macro & Key Opinion Leaders (KOLs) across categories.
• Excellent multitasking abilities with a strong sense of ownership and deadline management.
• Good understanding of the influencer ecosystem, social media trends, brand alignment, and content strategies.
• Proficiency in influencer analytics, scouting tools, Excel/Google Sheets and performance reporting.

Responsibilities

• Lead end-to-end influencer scouting - understanding campaign briefs, identifying top creators, and shortlisting talent based on objectives, insights and brand tone.
• Strategize and execute influencer marketing campaigns end-to-end, from outreach and negotiations to content execution and performance delivery.
• Collaborate with strategy, pricing, and operations to align influencer selection with budgets, deliverables, KPIs and deadlines.
• Manage creator briefing, content approvals, coordination, and adherence to brand guidelines.
• Monitor campaign performance in real time and optimize based on data insights.
• Guide junior team members in scouting, campaign operations, and documentation.
• Maintain accurate performance reports and share insights for future optimization.

Skills

Influencer marketing

Campaign management

Social media platforms

Analytics

Performance reporting

Negotiation

Relationship building

Deadline management

Tools

Excel/Google Sheets

Influencer analytics tools

Job description

1. Influencer Scouting, Evaluation & Relationship Building

• 1) Lead end-to-end influencer scouting - understanding campaign briefs, identifying top creators, and shortlisting talent based on campaign objectives, audience insights, and brand tone.
• 2) Develop advanced evaluation frameworks to assess influencers on reach, engagement patterns, audience quality, authenticity, past performance, and category relevance.
• 3) Maintain and expand a strong influencer database across platforms (Instagram, YouTube, Snapchat, etc.).
• 4) Build and nurture long-term relationships with influencers and agencies across categories such as fashion, lifestyle, tech, beauty, food, finance, and fitness.

• 1) Strategize and execute influencer marketing campaigns end-to-end, from outreach and negotiations to content execution and performance delivery.
• 2) Collaborate closely with strategy, pricing, and operations teams to align influencer selection with budgets, content deliverables, KPIs, and deadlines.
• 3) Manage creator briefing, content approvals, coordination, and adherence to brand guidelines.
• 4) Monitor campaign performance in real time and optimize based on data insights.

Leadership & Process Management

• 1) Guide junior team members in scouting, campaign operations, and documentation.
• 2) Ensure strong process management—timely execution, structured reports, and smooth communication with internal teams and clients.
• 3) Maintain accurate performance reports and share insights for future optimization.

Qualifications:

• 1) 2+ years of hands-on experience in influencer marketing and campaign management.
• 2) Strong understanding of social media platforms, creator trends, content formats, and influencer landscapes.
• 3) Proven experience managing large-scale influencer campaigns independently.
• 4) Strong connections with Nano, Micro, Macro & Key Opinion Leaders (KOLs) across categories.
• 5) Excellent multitasking abilities with a strong sense of ownership and deadline management.
• 6) Good understanding of the influencer ecosystem, social media trends, brand alignment, and content strategies.
• 7)Proficiency in influencer analytics, scouting tools, Excel/Google Sheets and performance reporting.