Senior Executive -Influencer Marketing

MedPlus; Hyderabad; On-site; INR 600,000 - 1,000,000; Full time

Job summary

MedPlus in Hyderabad is seeking an influencer marketing professional to plan and execute digital campaigns across Instagram, YouTube, and other platforms. You will manage nano and micro influencers, coordinate with agencies and internal teams, and drive reporting and optimization of each campaign.

The role emphasizes negotiation, vendor management, and data-driven decision making to maximize reach, engagement and conversions for multiple concurrent campaigns.

Qualifications

• 2 to 5 years of hands-on experience in Influencer Marketing / Social Media / Campaign Management.
• Experience managing Nano & Micro Influencers.
• Good knowledge of Instagram, YouTube and other digital platforms.
• Strong communication, negotiation and vendor management skills.
• Good analytical and campaign reporting skills.
• Proficiency in MS Excel / Google Sheets / PowerPoint.

Responsibilities

• Plan and execute digital and influencer marketing campaigns.
• Identify and manage Nano & Micro Influencers across Instagram, YouTube, Facebook, etc.
• Handle the complete campaign process from briefing to execution and reporting.
• Coordinate with influencers, agencies, creative and internal teams.
• Negotiate influencer commercials, deliverables and usage rights.
• Track campaign performance including reach, views, engagement, CPE, CPV and conversions.
• Prepare campaign reports with key insights and recommendations.
• Manage multiple campaigns, timelines and budgets effectively.
• Maintain an updated database of influencers and track their performance

Skills

Influencer marketing

Social media

Campaign management

Vendor management

MS Excel / Sheets

Tools

MS Excel

PowerPoint

Job description

Role & responsibilities

• Plan and execute digital and influencer marketing campaigns.
• Identify and manage Nano & Micro Influencersacross Instagram, YouTube, Facebook, etc.
• Handle the complete campaign process from briefing to execution and reporting.
• Coordinate with influencers, agencies, creative and internal teams.
• Negotiate influencer commercials, deliverables and usage rights.
• Track campaign performance including reach, views, engagement, CPE, CPV and conversions.
• Prepare campaign reports with key insights and recommendations.
• Manage multiple campaigns, timelines and budgets effectively.
• Maintain an updated database of influencers and track their performance

Preferred candidate profile

• 2 to 5 years of hands-on experience in Influencer Marketing / Social Media / Campaign Management.
• Experience managing Nano & Micro Influencers.
• Good knowledge of Instagram, YouTube and other digital platforms.
• Strong communication, negotiation and vendor managementskills.
• Good analytical and campaign reporting skills.
• Proficiency in MS Excel / Google Sheets / PowerPoint.