Influencer Marketing Manager

Talentstack; Mumbai; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Talentstack is seeking an Influencer Marketing Manager to lead campaigns in the Marathi market. You will identify Marathi creators, onboard partners, and drive brand awareness through strategic influencer collaborations.

You will manage end-to-end campaigns, negotiate terms, brief creators, and ensure content aligns with brand guidelines. You will analyze results and collaborate with social and performance teams to optimize impact.

Qualifications

• Experience running influencer campaigns across regional markets.
• Strong communication and negotiation skills.
• Familiarity with regional content trends and short-form video formats.

Responsibilities

• Identify and onboard Marathi influencers, creators, and regional partners.
• Build and maintain long-term relationships with creators and agencies.
• Plan and execute influencer campaigns from brief to reporting.
• Negotiate rates, deliverables and timelines with influencers.
• Brief creators and ensure content aligns with brand voice and guidelines.
• Manage content calendars, approvals, and timely go-lives.
• Track campaign performance (reach, engagement, ROI) and share insights.
• Stay updated on regional trends and platform updates.
• Collaborate with social, content, and performance marketing teams.

Skills

Influencer marketing

Campaign management

Relationship management

Negotiation

Content coordination

Job description

About the Role

We're looking for a creative, network-savvy Influencer Marketing Manager to lead our influencer campaigns in the Marathi market. You'll build strong creator relationships, run high-impact campaigns, and drive brand awareness and conversions across regional audiences.

What You'll Do

• Identify and onboard Marathi influencers, creators, and regional content partners
• Build and maintain long-term relationships with creators and agencies
• Plan and execute influencer campaigns from brief to reporting
• Negotiate rates, deliverables, and timelines with influencers
• Brief creators and ensure content aligns with brand voice and guidelines
• Manage content calendars, approvals, and timely go-lives
• Track campaign performance (reach, engagement, ROI) and share insights
• Stay on top of regional trends, viral formats, and platform updates
• Collaborate with social, content, and performance marketing teams

Good to Have

• Experience in D2C, FMCG, ed-tech, or entertainment brands
• Familiarity with influencer platforms (e.g., Kofluence, Plixxo, or similar)
• Knowledge of regional content trends and short-form video (Reels, Shorts)
• Agency experience in influencer or regional marketing