Influencer Marketing Manager

Ab Ovo Media; Mumbai; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Ab Ovo Media is seeking an Influencer Marketing Manager to own influencer campaigns—from brief to reporting—and to build creator strategies, manage clients, and ensure on-time delivery. This hands-on role requires deep knowledge of the creator ecosystem, strong project management, and the ability to coordinate multiple stakeholders while pushing strategic improvements across campaigns.

You will develop creator shortlists, monitor performance, present updates to clients, and continuously refine

Responsibilities

• Own campaigns end-to-end from briefing to closure.
• Manage creator outreach, negotiations, contracting, briefing, content approvals and publishing.
• Ensure timelines, deliverables and campaign budgets are tightly managed.
• Coordinate with creators, talent managers, clients and internal teams.
• Proactively identify risks and solve execution challenges before they impact delivery.
• Maintain strong campaign documentation and trackers.
• Act as a key point of contact for clients.
• Understand client expectations and ensure timely communication and delivery.
• Present campaign strategies, creator recommendations and campaign updates.
• Build strong relationships and become a trusted partner to clients.
• Proactively identify opportunities to expand existing accounts.
• Track campaign performance against agreed KPIs.
• Analyse creator and campaign-level performance to derive actionable insights.
• Prepare campaign reports and presentations.
• Use data to improve creator selection and future campaign strategy.

Job description

Function:Influencer Marketing / Creator Marketing

Employment Type:Full-time

Ab Ovo Media is an influencer marketing and creator economy agency working with leading brands, platforms and e-commerce businesses across India.

We are looking for anInfluencer Marketing Managerwho can take complete ownership of influencer campaigns — from understanding the brief and building the right creator strategy to execution, client management and final reporting.

This is a hands‑on role for someone who understands the creator ecosystem deeply, has strong project management skills and can confidently manage multiple stakeholders while ensuring campaigns are deliveredon time, on brief and to a high standard.

You will be expected to not just execute campaigns, but alsothink strategically, solve problems and proactively improve the way we work.

• Understand client objectives and translate briefs into effective influencer marketing strategies.
• Develop creator shortlists based on audience, content quality, relevance, engagement, geography and campaign objectives.
• Identify emerging creators and new opportunities across platforms.
• Recommend the right creator mix, content formats and campaign approach.
• Stay updated on creator trends, platform developments and changing audience behaviour.

Campaign & Program Management

• Own campaigns end-to-end from briefing to closure.
• Manage creator outreach, negotiations, contracting, briefing, content approvals and publishing.
• Ensure timelines, deliverables and campaign budgets are tightly managed.
• Coordinate with creators, talent managers, clients and internal teams.
• Proactively identify risks and solve execution challenges before they impact delivery.
• Maintain strong campaign documentation and trackers.

Client Management

• Act as a key point of contact for clients.
• Understand client expectations and ensure timely communication and delivery.
• Present campaign strategies, creator recommendations and campaign updates.
• Build strong relationships and become a trusted partner to clients.
• Proactively identify opportunities to expand existing accounts.

Performance & Reporting

• Track campaign performance against agreed KPIs.
• Analyse creator and campaign-level performance to derive actionable insights.
• Prepare campaign reports and presentations.
• Use data to improve creator selection and future campaign strategy.

If you are someone who understands creators, loves solving problems and wants to build impactful creator‑led campaigns at scale, we'd love to hear from you.