Influencer Marketing Manager

Team pumpkin; Gurugram District; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Team pumpkin is seeking an experienced Influencer Marketing Manager to lead influencer campaigns across platforms, build creator relationships, manage budgets, and drive measurable business outcomes.

The ideal candidate will have strong leadership, deep knowledge of the influencer ecosystem, excellent campaign management, and the ability to translate brand objectives into effective influencer-led initiatives.

Qualifications

• Bachelor's degree in Marketing, Communications, Advertising, Public Relations, or a related field.
• 4+ years of experience in influencer marketing, social media marketing, digital marketing, or a related field, with prior team management experience.
• Proven experience in managing end-to-end influencer campaigns.
• Strong understanding of influencer metrics, campaign analytics, and ROI measurement.
• Excellent negotiation, communication, presentation, and stakeholder management skills.
• Strong project management and organizational skills.
• Experience using influencer marketing and analytics platforms such as CreatorIQ, Upfluence, GRIN, or similar tools.

Responsibilities

• Develop and implement influencer marketing strategies aligned with brand and campaign objectives.
• Identify relevant platforms, influencer categories, content formats, and emerging creator trends.
• Build campaign plans, timelines, budgets, deliverables, and success metrics.
• Recommend innovative influencer approaches to improve brand visibility, engagement, and ROI.
• Lead, mentor, and manage the influencer marketing team.
• Allocate campaigns and responsibilities across team members and ensure timely execution.
• Set clear performance expectations, review team output, and provide regular feedback and guidance.
• Train the team on influencer research, outreach, negotiation, campaign management, and reporting.
• Identify challenges and provide strategic direction to ensure smooth campaign execution.

Skills

Team management

Influencer marketing

Campaign management

Negotiation

Analytics

Stakeholder management

Budget management

Leadership

Education

Bachelor's degree in Marketing/Communications

Tools

CreatorIQ

Upfluence

GRIN

Job description

We are seeking an experienced and strategic Influencer Marketing Manager to lead influencer marketing initiatives and manage a team responsible for executing impactful campaigns across multiple platforms. The role will be responsible for developing influencer strategies, overseeing campaign execution, building strong creator relationships, managing budgets, and driving measurable business outcomes.

The ideal candidate will have strong leadership and communication skills, a deep understanding of the influencer ecosystem, excellent campaign management capabilities, and the ability to translate brand objectives into effective influencer-led campaigns.

Key Responsibilities:

• Develop and implement influencer marketing strategies aligned with brand and campaign objectives.
• Identify relevant platforms, influencer categories, content formats, and emerging creator trends.
• Build campaign plans, timelines, budgets, deliverables, and success metrics.
• Recommend innovative influencer approaches to improve brand visibility, engagement, and ROI.
• Lead, mentor, and manage the influencer marketing team.
• Allocate campaigns and responsibilities across team members and ensure timely execution.
• Set clear performance expectations, review team output, and provide regular feedback and guidance.
• Train the team on influencer research, outreach, negotiation, campaign management, and reporting.
• Identify challenges and provide strategic direction to ensure smooth campaign execution.

3. Influencer Research & Relationship Management

• Oversee the development and maintenance of a comprehensive influencer database.
• Ensure influencers are categorized based on niche, audience demographics, reach, engagement, content quality, and platform.
• Identify and build relationships with relevant influencers, creators, agencies, and vendors.
• Maintain strong long-term relationships with key creators to drive repeat collaborations.
• Stay updated on emerging creators, platform trends, and changes in the influencer marketing landscape.
• Oversee influencer outreach and ensure professional and effective communication.
• Lead negotiations related to commercials, deliverables, timelines, usage rights, and campaign terms.
• Ensure influencer onboarding is aligned with campaign objectives, brand guidelines, and contractual requirements.
• Review and approve influencer selections and commercials in line with campaign budgets.

5. Campaign Management & Execution

• Lead end-to-end execution of influencer campaigns, from briefing and influencer selection to content delivery and reporting.
• Ensure campaigns are executed within timelines, budgets, and agreed deliverables.
• Review campaign briefs and influencer content to ensure alignment with brand requirements.
• Coordinate with internal teams, clients, creative teams, media teams, and external partners for seamless execution.
• Proactively identify and resolve campaign-related issues.

6. Campaign Performance & Analytics

• Monitor campaign KPIs including reach, impressions, engagement, traffic, conversions, and ROI.
• Oversee the preparation of campaign performance reports and presentations.
• Analyze campaign data to identify trends, successes, and areas of improvement.
• Develop actionable recommendations and optimization strategies for future campaigns.
• Track team and campaign performance against defined objectives.

7. Client & Stakeholder Management

• Act as a key point of contact for clients and internal stakeholders on influencer marketing initiatives.
• Understand client objectives and translate them into effective influencer strategies.
• Present campaign strategies, influencer recommendations, performance reports, and insights to clients.
• Manage expectations, timelines, budgets, and deliverables across stakeholders.
• Build strong and professional client relationships.
• Manage influencer campaign budgets and ensure efficient utilization of resources.
• Oversee negotiations with influencers, agencies, talent managers, and vendors.
• Track campaign spends and ensure campaigns remain within approved budgets.
• Evaluate vendor and influencer performance to support cost-effective partnerships.

Qualifications:

• Bachelor's degree in Marketing, Communications, Advertising, Public Relations, or a related field.
• 4+ years of experience in influencer marketing, social media marketing, digital marketing, or a related field, with prior team management experience.
• Proven experience in managing end-to-end influencer campaigns.
• Strong understanding of influencer metrics, campaign analytics, and ROI measurement.
• Excellent negotiation, communication, presentation, and stakeholder management skills.
• Strong project management and organizational skills.
• Experience using influencer marketing and analytics platforms such as CreatorIQ, Upfluence, GRIN, or similar tools.

Preferred Skills

• Prior experience working in a digital marketing agency or fast-paced marketing environment.
• Strong understanding of content marketing, social media, PR, and digital advertising.
• Experience managing and mentoring a team.
• Strong commercial and negotiation skills.
• Ability to manage multiple campaigns and priorities simultaneously.
• Data-driven approach with the ability to convert insights into actionable strategies.
• Strong creative thinking and understanding of social media trends.
• Ability to work independently, take ownership, and make strategic decisions.