Influencer Marketing Manager

Fluper; Dadri; On-site; INR 900,000 - 1,500,000; Full time

Benefits offered by this job

Competitive salary based on experience

Performance-based incentives

Diverse campaigns across influencer,PR

Brand marketing exposure

Professional networking opportunities

Creative and collaborative environment

Job summary

Fluper is seeking a dynamic influencer marketing and PR specialist to lead end-to-end campaigns. You will identify and onboard influencers, manage relationships with media and agencies, and coordinate across Instagram, YouTube, LinkedIn, Facebook, X, and other platforms.

The role emphasizes negotiation, content coordination, and measurement of ROI. You will craft PR stories, press releases, and brand communications while collaborating with social media, design, and performance marketing teams to

Qualifications

• Proven experience in Influencer Marketing, Public Relations, Creator Partnerships, Brand Marketing, or Digital PR.
• Experience with influencer campaigns from outreach to performance reporting.
• Strong communication and relationship-management skills.

Responsibilities

• Plan and execute influencer marketing and PR campaigns aligned with brand and business objectives.
• Identify, shortlist, approach, and onboard relevant influencers, creators, bloggers, media professionals, and industry partners.
• Build and maintain relationships with influencers, PR agencies, journalists, media houses, and digital publications.
• Handle end-to-end influencer campaigns, including outreach, negotiation, briefing, content coordination, approvals, publishing, and reporting.
• Negotiate commercials, deliverables, timelines, usage rights, and collaboration terms with influencers and partners.
• Develop influencer campaign concepts, PR stories, pitches, press releases, and brand communication strategies.
• Coordinate influencer collaborations across Instagram, YouTube, LinkedIn, Facebook, X, and other platforms.
• Manage barter, paid, affiliate, and long-term collaborations based on campaign requirements.
• Track campaign performance using reach, engagement, impressions, clicks, leads, conversions, and ROI.
• Create and maintain a database of influencers, creators, journalists, publications, and media contacts.
• Identify opportunities for brand mentions, interviews, features, guest articles, awards, events, podcasts, and media coverage.
• Work closely with social media, content, design, performance marketing, and business development teams.
• Monitor influencer and social media trends, competitor activities, viral content, and relevant PR opportunities.
• Prepare regular campaign reports, performance analysis, and recommendations for improving future campaigns.

Skills

Influencer marketing

Public relations

Brand marketing

Digital PR

Networking

Campaign management

Negotiation

Content coordination

Job description

Role & Responsibilities:

• Plan and execute influencer marketing and PR campaigns aligned with brand and business objectives.
• Identify, shortlist, approach, and onboard relevant influencers, creators, bloggers, media professionals, and industry partners.
• Build and maintain strong relationships with influencers, PR agencies, journalists, media houses, and digital publications.
• Handle end-to-end influencer campaigns, including outreach, negotiation, briefing, content coordination, approvals, publishing, and reporting.
• Negotiate commercials, deliverables, timelines, usage rights, and collaboration terms with influencers and partners.
• Develop creative influencer campaign concepts, PR stories, pitches, press releases, and brand communication strategies.
• Coordinate influencer collaborations across Instagram, YouTube, LinkedIn, Facebook, X, and other relevant platforms.
• Manage barter, paid, affiliate, and long-term influencer collaborations based on campaign requirements.
• Track campaign performance using metrics such as reach, engagement, impressions, clicks, leads, conversions, and ROI.
• Create and maintain an organized database of influencers, creators, journalists, publications, and media contacts.
• Identify opportunities for brand mentions, interviews, features, guest articles, awards, events, podcasts, and media coverage.
• Work closely with social media, content, design, performance marketing, and business development teams.
• Monitor influencer and social media trends, competitor activities, viral content, and relevant PR opportunities.
• Prepare regular campaign reports, performance analysis, and recommendations for improving future campaigns.

Preferred Candidate Profile:

• Proven experience in Influencer Marketing, Public Relations, Creator Partnerships, Brand Marketing, or Digital PR.
• Previous experience with a digital marketing agency, PR agency, influencer marketing agency, or brand marketing team is preferred.
• Strong network and understanding of influencers, content creators, bloggers, journalists, and digital media platforms.
• Hands-on experience managing end-to-end influencer campaigns from outreach to performance reporting.
• Excellent communication, negotiation, networking, and relationship-management skills.
• Strong understanding of major social platforms, particularly Instagram, YouTube, LinkedIn, Facebook, and X.
• Ability to identify the right influencers based on target audience, niche, engagement quality, content relevance, and campaign objectives.
• Experience negotiating influencer commercials and managing campaign budgets and deliverables.
• Good understanding of PR outreach, media pitching, press releases, brand positioning, and reputation management.
• Creative mindset with the ability to develop campaign ideas and collaboration opportunities.
• Strong organizational skills with the ability to manage multiple influencers, campaigns, deadlines, and stakeholders simultaneously.
• Candidates with an established influencer/media network and a portfolio of successful campaigns will be preferred.

Perks & Benefits:

• Competitive salary based on experience and skills.
• Performance-based incentives and growth opportunities.
• Opportunity to work on diverse influencer, PR, branding, and digital marketing campaigns.
• Exposure to leading influencers, creators, brands, media publications, and industry professionals.
• Opportunity to build and expand a strong professional network in the influencer and media industry.
• Creative and collaborative working environment.
• Continuous learning and professional development opportunities.
• Career growth opportunities in Influencer Marketing, PR, Brand Marketing, and Digital Marketing.
• Employee recognition and performance rewards.