Director of Influencer Marketing

Social Beat; Gurugram District; On-site; INR 5,000,000 - 8,000,000; Full time

Job summary

Social Beat, a premier influencer marketing agency in India, is seeking an experienced Influencer Marketing Leader to scale the business and own P&L, strategy and delivery excellence.

You will lead a large multi-level team, manage senior client relationships, drive growth across accounts, and build scalable processes to deliver measurable business outcomes.

This senior leadership role requires a commercial mindset, CXO interaction, and a passion for building a scalable influencer-led practice.

Qualifications

• 10-15 years of overall experience in Influencer Marketing / Digital Marketing, ideally with agency experience.
• Strong track record of leading large teams and multiple client accounts.
• Proven experience managing P&L / revenue / profitability and business targets.
• Experience working with CXO/leadership-level stakeholders.

Responsibilities

• Lead the Influencer Marketing practice with ownership of business growth, revenue, profitability and P&L.
• Develop and execute the practice strategy in line with Social Beat's overall business objectives.
• Identify opportunities to scale the business through new offerings, clients, categories and innovative influencer solutions.
• Drive operational excellence, ensuring the right balance between growth, quality, efficiency and profitability.
• Build scalable frameworks, processes and best practices for influencer marketing across accounts.
• Own strategic relationships across multiple key accounts, acting as a senior business partner and trusted advisor to clients.
• Lead conversations with senior client stakeholders on influencer strategy, business objectives, campaign planning and performance.
• Develop business-driving influencer strategies closely aligned to brand and commercial objectives.
• Identify opportunities for account growth, cross-selling and expanding the scope of influencer marketing engagements.
• Support pitches, new business conversations and strategic proposals to drive incremental revenue.
• Lead and mentor a large, multi-level Influencer Marketing team, building strong second-line leadership and functional expertise.
• Set clear goals, performance expectations and accountability across teams.
• Coach senior team members and empower them to independently manage accounts, teams and client relationships.
• Build a high-performance culture focused on ownership, collaboration, innovation and continuous learning.
• Ensure effective resource planning and allocation across multiple accounts and business priorities.
• Build and oversee influencer strategies across platforms, categories and campaign objectives, with a strong focus on performance and business impact.
• Identify and onboard the right influencers/creators based on brand objectives, audience, content fit, credibility and performance potential.
• Guide strategic discussions around product integration, brand storytelling, content formats and creator partnerships.
• Build and maintain strong, long-term relationships with influencers, talent networks, agencies and other ecosystem partners.
• Lead negotiations on commercials, deliverables, usage rights and strategic partnerships to ensure optimal value for clients.

Skills

Influencer Marketing

Creator Marketing

Digital Marketing

Job description

We are looking for an experienced Influencer Marketing Leader to lead and scale Social Beat's Influencer Marketing business. This is a senior leadership role with responsibility for P&L, large team management, strategic client relationships, multiple large-scale accounts, business growth, and overall delivery excellence.

The role will be responsible for building impactful influencer-led strategies for brands, driving measurable business outcomes, strengthening client partnerships, and creating scalable processes and capabilities within the Influencer Marketing practice.

Key Responsibilities

1. Practice & Business Leadership

• Lead the Influencer Marketing practice with ownership of business growth, revenue, profitability and P&L.
• Develop and execute the practice strategy in line with Social Beat's overall business objectives.
• Identify opportunities to scale the business through new offerings, clients, categories and innovative influencer solutions.
• Drive operational excellence, ensuring the right balance between growth, quality, efficiency and profitability.
• Build scalable frameworks, processes and best practices for influencer marketing across accounts.
• Own strategic relationships across multiple key accounts, acting as a senior business partner and trusted advisor to clients.
• Lead conversations with senior client stakeholders on influencer strategy, business objectives, campaign planning and performance.
• Develop business-driving influencer strategies that are closely aligned to brand and commercial objectives.
• Identify opportunities for account growth, cross-selling and expanding the scope of influencer marketing engagements.
• Support pitches, new business conversations and strategic proposals to drive incremental revenue.
• Lead and mentor a large, multi-level Influencer Marketing team, building strong second-line leadership and functional expertise.
• Set clear goals, performance expectations and accountability across teams.
• Coach senior team members and empower them to independently manage accounts, teams and client relationships.
• Build a high-performance culture focused on ownership, collaboration, innovation and continuous learning.
• Ensure effective resource planning and allocation across multiple accounts and business priorities.
• Build and oversee influencer strategies across platforms, categories and campaign objectives, with a strong focus on performance and business impact.
• Identify and onboard the right influencers/creators based on brand objectives, audience, content fit, credibility and performance potential.
• Guide strategic discussions around product integration, brand storytelling, content formats and creator partnerships.
• Build and maintain strong, long-term relationships with influencers, talent networks, agencies and other ecosystem partners.
• Lead negotiations on commercials, deliverables, usage rights and strategic partnerships to ensure optimal value for clients.

5. Performance, Data & Business Outcomes

• Establish and track relevant campaign KPIs, including reach, engagement, conversions, storefront performance, ROI and other business metrics.
• Use data and analytics to identify trends, opportunities and areas of improvement across campaigns and accounts.
• Ensure teams move beyond campaign execution to deliver actionable insights and measurable business outcomes.
• Lead campaign post-mortems and performance reviews, translating data into clear recommendations and strategic interventions.
• Drive continuous improvement by incorporating learnings into future campaigns, influencer selection and overall strategy.

6. Campaign & Delivery Excellence

• Oversee end-to-end delivery of multiple influencer campaigns, ensuring quality, timelines, budgets and client expectations are consistently met.
• Ensure effective coordination between clients, internal teams, influencers, creators and external partners.
• Establish strong governance and review mechanisms to identify risks and address delivery challenges proactively.
• Maintain high standards of content quality, brand integration and campaign execution.

7. Innovation & Industry Leadership

• Stay ahead of evolving influencer marketing trends, creator ecosystems, platforms, formats and measurement frameworks.
• Bring innovative ideas and creative thinking to campaigns and client solutions.
• Develop new approaches to influencer-led performance marketing and brand building.
• Contribute thought leadership and industry perspectives that strengthen Social Beat's positioning in the Influencer Marketing space.

What We're Looking For

• 10-15 years of overall experience, with significant experience in Influencer Marketing / Creator Marketing / Digital Marketing, ideally with agency experience.
• Strong track record of leading large teams and multiple client accounts simultaneously.
• Prior experience managing P&L / revenue / profitability and business targets.
• Proven experience in managing senior client relationships and working with CXO/leadership-level stakeholders.
• Strong understanding of the influencer ecosystem, creator economy, platforms and emerging trends.
• Demonstrated experience in influencer negotiations, commercials, contracts and partnership structures.
• Strong commercial and business acumen, with the ability to connect influencer marketing to broader business objectives.
• Strong analytical ability with experience interpreting campaign data and converting insights into business recommendations.
• Excellent written and verbal communication skills, with strong presentation and storytelling abilities.
• Strong strategic and planning skills, with the ability to translate business objectives into clear, executable marketing strategies.
• Ability to manage ambiguity, multiple priorities and fast-paced client environments.
• Strong people leadership skills, with experience developing managers and building high-performing teams.
• Creative thinker who can provide strong strategic and creative input across campaigns and new business opportunities.
• Ability to build and maintain long-term relationships with clients, influencers, partners and internal stakeholders.

The Leadership Mindset We Value

We are looking for someone who can move beyond "managing influencer campaigns" to "building and scaling an Influencer Marketing business" - someone who can think commercially, lead from the front, develop strong teams, build lasting client partnerships and consistently connect creator-led marketing to measurable business outcome