Influencer Marketing Manager

Bhanzu; Bengaluru Urban; In loco; INR 700.000 - 1.200.000; Tempo pieno

Descrizione del lavoro

Bhanzu is seeking an Influencer Marketing Manager to own and scale its creator ecosystem across markets. This dual-mandate role spans brand/organic and performance-led influencer marketing, focusing on building creator-led brand visibility and measurable growth.

The ideal candidate will lead a 10-12 member team, drive ROAS-driven campaigns, negotiate with creators, and scale programs across nano to celebrity creators with strong cross-functional collaboration.

Competenze

• 7–10 years of experience in Influencer Marketing or related digital/growth roles.
• Experience across brand/organic influencer programs and performance/ROAS-driven influencer marketing.
• Strong hands-on influencer marketing experience with proven team leadership.
• Deep understanding of the creator ecosystem, platforms, creator economics and negotiations.
• Strong commercial understanding of performance marketing, attribution, ROAS and conversion funnels.
• Experience managing influencer programs across multiple markets, creator categories or geographies.

Mansioni

• Own the end-to-end influencer marketing strategy across brand, organic and performance objectives.
• Drive ROAS-led influencer marketing with focus on revenue, CAC/CPL, conversions and attribution.
• Build organic creator programs and partnerships to strengthen brand awareness and advocacy.
• Oversee the complete creator lifecycle from discovery, evaluation, negotiation, campaign execution and optimisation.
• Build the right creator mix across nano, micro, macro, celebrity, regional and niche creators.
• Collaborate with Performance, Funnels, Sales, Brand, Social and Analytics teams to improve outcomes across the customer journey.
• Lead and mentor a 10-12 member team, building ownership and decision-making.
• Build scalable systems and partnerships that improve creator quality, speed, cost efficiency and performance.
• Stay ahead of creator trends, platforms and formats to identify new opportunities.

Conoscenze

Influencer Marketing

Team Leadership

Negotiation

Performance Marketing

Analytics

Cross-functional

Descrizione del lavoro

We are looking for an Influencer Marketing Manager to own and scale Bhanzu's influencer and creator ecosystem across markets.

This is a dual-mandate role spanning both brand/organic influencer marketing and performance-led, ROAS-driven influencer marketing. We're looking for someone who can build creator-led brand visibility and advocacy while also treating influencers as a measurable growth and revenue channel.

The ideal candidate understands the space hands-on - from identifying and negotiating with creators to running campaigns, reading performance and scaling what works - while being able to lead a large team and build the function for the next stage of growth.

What You'll Own

• Own the end-to-end influencer marketing strategy across brand, organic and performance objectives.
• Drive ROAS-led influencer marketing with a strong understanding of revenue, CAC/CPL, conversions, attribution and overall funnel performance.
• Build organic creator programs and partnerships that strengthen brand awareness, advocacy, credibility and cultural relevance.
• Oversee the complete creator lifecycle - discovery, evaluation, negotiation, campaign execution, performance tracking and optimisation.
• Build the right creator mix across nano, micro, macro, celebrity, regional and niche creators.
• Work closely with Performance, Funnels, Sales, Brand, Social and Analytics teams to improve outcomes across the customer journey.
• Lead and mentor a 10-12 member team, building strong ownership, accountability and decision-making.
• Build scalable systems and partnerships that improve creator quality, speed, cost efficiency and performance.
• Stay ahead of creator trends, platforms and formats to continuously identify new opportunities.

What We're Looking For

• 7-10 years of experience in Influencer Marketing, Creator Partnerships or related digital/growth roles.
• Proven experience across both brand/organic influencer programs and performance/ROAS-driven influencer marketing.
• Strong hands-on influencer marketing experience combined with proven team leadership.
• Deep understanding of the creator ecosystem, platforms, creator economics and negotiations.
• Strong commercial understanding of performance marketing, attribution, ROAS and conversion funnels.
• Experience managing influencer programs across multiple markets, creator categories or geographies.
• Strong analytical, negotiation and cross-functional stakeholder management skills.
• A highly resourceful, execution-oriented leader who can solve problems, unlock opportunities and scale teams and programs effectively.