Manager of Influencer Marketing

Barcode Entertainment : Strategic Brand Solutions; Mumbai; On-site; INR 1,500,000 - 2,700,000; Full time

Benefits offered by this job

Global exposure with a multinational

Fast track to growth

Job summary

Barcode Entertainment : Strategic Brand Solutions is seeking a hands-on manager to run influencer campaigns and lead a small team. You will oversee end-to-end influencer initiatives, coordinating hundreds of creators while maintaining quality and timelines.

The role requires 4–7 years in influencer marketing, strong negotiation skills, and proficiency with advanced Excel and AI tools. You will be the primary client contact for execution and drive campaign margins.

Qualifications

• , 4–7 years in influencer marketing, preferably at an agency
• Proven experience running micro and nano campaigns at scale
• Strong creator negotiation skills and a good network of creators and talent managers
• Advanced Sheets/Excel skills: lookups, pivots, dashboards and clean trackers
• Comfortable using AI tools (ChatGPT, Claude etc.) in daily workflows
• Has managed or mentored a small team
• Organised, fast and calm under deadline pressure
• Regional and vernacular creator experience is a big plus

Responsibilities

• Run influencer campaigns end to end: brief, creator shortlisting, outreach, negotiation, content approvals, go‑live and reporting
• Run micro and nano creator campaigns, coordinating 100s of creators at a time without losing quality or timelines
• Negotiate creator commercials and deliverables to hit campaign margins
• Lead and guide a team of 3–5 executives: allocate work, review output, and step in when needed
• Build and maintain trackers, creator databases, costing sheets and reports in Google Sheets/Excel
• Use AI tools and Campaygn to speed up discovery, outreach, briefing and reporting
• Be the day‑to‑day point of contact for client teams on execution

Skills

Influencer marketing

Campaign management

Team leadership

Negotiation

Advanced Sheets/Excel

AI tools

Client communication

Vendor coordination

Tools

Google Sheets

Campaygn

Job description

We're looking for a hands‑on manager who can run campaigns themselves and lead a small team while doing it.

What you'll do

• Run influencer campaigns end to end: brief, creator shortlisting, outreach, negotiation, content approvals, go‑live and reporting
• Run micro and nano creator campaigns, coordinating 100s of creators at a time without losing quality or timelines
• Negotiate creator commercials and deliverables to hit campaign margins
• Lead and guide a team of 3–5 executives: allocate work, review output, and step in when needed
• Build and maintain trackers, creator databases, costing sheets and reports in Google Sheets/Excel
• Use AI tools and Campaygn to speed up discovery, outreach, briefing and reporting
• Be the day‑to‑day point of contact for client teams on execution

What we're looking for

• 4–7 years in influencer marketing, preferably at an agency
• Proven experience running micro and nano campaigns at scale
• Strong creator negotiation skills and a good network of creators and talent managers
• Advanced Sheets/Excel skills: lookups, pivots, dashboards and clean trackers
• Comfortable using AI tools (ChatGPT, Claude etc.) in daily workflows
• Has managed or mentored a small team
• Organised, fast and calm under deadline pressure
• Regional and vernacular creator experience is a big plus

Why Barcode

• Top brand mandates, scale, a global group (YKONE), and a fast track to growth